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    Case Analysis - Fabindia: Submitted By: Group 9

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    Srikant Sharma
    This document analyzes the case of Fabindia and identifies their strengths, weaknesses, opportunities, and threats. Some of Fabindia's key strengths included their dominant market share and brand image, innovative product mix, and suppliers being shareholders. Weaknesses included a lack of awareness of store varieties, premium products not being orderable at small stores, and supply chain issues for organic foods. Opportunities existed in participating in more trade fairs and growing middle class consumption. Threats included increasing rentals and external competition. Recommendations focused on differentiating store types, allowing some manager control over orders, improving supply chain contracts, hiring and training personnel, seeking outside funds, and procuring organic products from fewer sources.

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    Case Analysis - Fabindia: Submitted By: Group 9

    Uploaded by

    Srikant Sharma
    10 views4 pages
    This document analyzes the case of Fabindia and identifies their strengths, weaknesses, opportunities, and threats. Some of Fabindia's key strengths included their dominant market share and brand image, innovative product mix, and suppliers being shareholders. Weaknesses included a lack of awareness of store varieties, premium products not being orderable at small stores, and supply chain issues for organic foods. Opportunities existed in participating in more trade fairs and growing middle class consumption. Threats included increasing rentals and external competition. Recommendations focused on differentiating store types, allowing some manager control over orders, improving supply chain contracts, hiring and training personnel, seeking outside funds, and procuring organic products from fewer sources.

    Original Description:

    FABINDIA

    Original Title

    Fabindia (1)

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    This document analyzes the case of Fabindia and identifies their strengths, weaknesses, opportunities, and threats. Some of Fabindia's key strengths included their dominant market share and brand image, innovative product mix, and suppliers being shareholders. Weaknesses included a lack of awareness of store varieties, premium products not being orderable at small stores, and supply chain issues for organic foods. Opportunities existed in participating in more trade fairs and growing middle class consumption. Threats included increasing rentals and external competition. Recommendations focused on differentiating store types, allowing some manager control over orders, improving supply chain contracts, hiring and training personnel, seeking outside funds, and procuring organic products from fewer sources.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    10 views4 pages

    Case Analysis - Fabindia: Submitted By: Group 9

    Uploaded by

    Srikant Sharma
    This document analyzes the case of Fabindia and identifies their strengths, weaknesses, opportunities, and threats. Some of Fabindia's key strengths included their dominant market share and brand image, innovative product mix, and suppliers being shareholders. Weaknesses included a lack of awareness of store varieties, premium products not being orderable at small stores, and supply chain issues for organic foods. Opportunities existed in participating in more trade fairs and growing middle class consumption. Threats included increasing rentals and external competition. Recommendations focused on differentiating store types, allowing some manager control over orders, improving supply chain contracts, hiring and training personnel, seeking outside funds, and procuring organic products from fewer sources.

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    of 4

    CASE ANALYSIS FABINDIA

    SUBMITTED BY:
    GROUP 9
    AKSHITA MEHRA
    SHALINI GUPTA
    YOGESH KUMAR

    TRENGTHS

    Dominant market
    share and brand image
    Innovative product mix
    highlighted rather than the
    social cause

    EAKNESSES

    Lack of awareness of
    the difference between
    the varieties of stores

    Premium products could not


    be ordered by managers of small
    stores

    Suppliers as shareholders and


    partners of the business

    Mystery shopper program to ensure better customer Supply chain and quality weak in case of organic
    satisfaction
    foods products out of stock
    Store and zonal managers continuous link with
    Delay in delivery of fabrics and quantity of fabric
    merchandisers and field visits
    to be delivered also known
    Designers worked closely with the weavers
    Shortage of trained and qualified personnel
    Targeted various segments of consumers
    Locational advantage

    PPORTUNITIES

    Participation in
    more trade fairs

    Higher consumption patterns rise of the


    middle class
    Infancy of the domestic market for organic
    food items

    Decentralization at the managerial level

    HREATS

    Increasing rentals in
    posh localities

    External competition from Western


    countries and within India in clothing and
    furniture

    RECOMMEDNATIONS
    Maybe have a slight change in their logo to differentiate between the premium,
    regular and concept stores for the awareness of the consumer
    Have certain level of uniformity in the order placed by the store managers for
    different stores, allowing for little variance over the quantity and giving managers
    some but not 100% control
    Entering into proper contracts with the suppliers of fabrics and organic food items on
    conditions of the date of delivery, quality and the quantity to be delivered to be known
    in advance leading to increased accountability amongst them and timely delivery of
    products
    Look out for personnel to fit their job requirements, hire and train them, make sure
    they understand the mission and vision of the organisation maybe by organising more
    fled trips for them
    They should look for more outside sources of funds to meet their existing costs and
    participating in more trade fairs can certainly help them
    Procure their organic products from not many sources to reduce the transit time
    will solve the problem of spoilage of products

    THANK
    YOU!!

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