Column Chart: Spontaneous Awareness

Column chart
To show the magnitude of the data. Note: Difference in usage between column and horizontal bar is for aesthetic purposes only but technically
column bar graph (and other column graphs are used for time-related data
Spontaneous Awareness
98
100%
72
80%
72
55
60%
32
40%
20%
0%
Brand 1
Brand 2
Brand 3
Brand 4
Brand 5
Column chart color coded

To show the magnitude of the categorized data
100%
98
72
80%
72
55
60%
32
40%
32
24
23
20%
0%
Brand 1
Brand 2
QSR
Brand 3
Brand 4
Brand 5
Drugstore
Brand 6
Brand 7
Brand 8
Convenient Store
100% stacked column chart

To show the proportion of each series in each brand/company
Total Awareness
100%
80%
50
50
50
50
50
50
50
50
50
50
60%
40%
20%
0%
Brand 1
Brand 2
Brand 3
Brand 4
Brand 5
100% stacked scale column chart by category

To show the proportion of each series (5 point scale) in each categorized brand/company
Very Positive
Positive
Neutral
Negative
Very Negative
100%
30
30
30
30
30
30
30
30
30
30
60%
25
25
25
25
25
25
25
25
25
25
40%
20
20
20
20
20
20
20
20
20
20
20%
15
15
15
15
15
15
15
15
15
15
10
10
10
10
10
10
10
10
10
10
80%
0%
Brand 1
QSR
Brand 2
Brand 3
Convenience
Store
Brand 4
Drugstore
Brand 5
Brand 6
Restobar
Brand 7
Coffee Shop
Brand 8
Brand 9 Brand 10
Petrol Station
Store
Bread Shop
100% stacked scale column chart

To show the proportion of each series (5 point scale) in each brand/company
100%
30
30
30
30
30
30
30
30
30
30
60%
25
25
25
25
25
25
25
25
25
25
40%
20
20
20
20
20
20
20
20
20
20
20%
15
15
15
15
15
15
15
15
15
15
10
10
10
10
10
10
10
10
10
10
80%
0%
Brand 1
Brand 2
Brand 3
Very Positive
Brand 4
Positive
Brand 5
Brand 6
Neutral
Brand 7
Negative
Brand 8
Brand 9 Brand 10
Very Negative
Clustered column chart

To show the difference between series in each brand/company
100%
98
100
Total Awareness
98
93
90
72
80%
72
57
55
60%
32
40%
20%
0%
Brand 1
Brand 2
Brand 3
Brand 4
Brand 5
Clustered column chart by category

To show the difference between series in each categorized brand/company
Total Awareness
100
92
92
92
92
92
92
92
92
92
92
80
60
50
50
50
50
50
50
50
50
50
50
40
20
Brand 1
QSR
Brand 2
Brand 3
Convenience
Store
Brand 4
Drugstore
Brand 5
Brand 6
Restobar
Brand 7
Coffee Shop
Brand 8
Brand 9 Brand 10
Petrol Station
Store
Bread Shop
Bar chart
To show the magnitude of the data.
32
Brand 5
55
Brand 4
Brand 3
72
Brand 2
72
98
Brand 1
0%
20%
40%
60%
80%
100%
Bar chart color coded

To show the magnitude of the categorized data
23
Brand 8
24
Brand 7
Brand 6
32
Brand 5
32
55
Brand 4
Brand 3
72
Brand 2
72
98
Brand 1
0%
20%
QSR
40%
Drugstore
60%
80%
Convenient Store
100%
100% stacked bar chart

To show the proportion of each series in each brand/company
Total Awareness
Brand 5
50
50
Brand 4
50
50
Brand 3
50
50
Brand 2
50
50
Brand 1
50
50
0%
20%
40%
60%
80%
100%
100% stacked bar chart by category

To show the proportion of each series (5 point scale) in each categorized brand/company
Brand 10
10
15
20
25
30
Brand 9
10
15
20
25
30
Brand 8
10
15
20
25
30
Brand 7
10
15
20
25
30
Brand 6
10
15
20
25
30
Brand 5
10
15
20
25
30
Brand 4
10
15
20
25
30
Brand 3
10
15
20
25
30
Brand 2
10
15
20
25
30
Brand 1
10
15
20
25
30
Very Positive
Positive
Neutral
0%
QSR
Negative
20%
Convenience
Store
40%
Drugstore
60%
Restobar
80%
Coffee Shop
Petrol Station
Store
Very Negative
100%
Bread Shop
Clustered bar chart

To show the difference of magnitude between series in each brand/company
Total Awareness
57
Brand 5
32
93
Brand 4
55
90
Brand 3
72
98
Brand 2
72
100
Brand 1
0%
98
20%
40%
60%
80%
100%
Clustered bar chart by category

To show the difference of magnitude between series in each categorized brand/company
92
Brand 10
40
Brand 9
40
92
92
Brand 8
40
40
92
Brand 6
40
92
Brand 5
40
Total
awarenes
s
92
Brand 4
40
92
Brand 3
40
92
Brand 2
40
Brand 1
40
92
0
QSR
Spontane
ous
awarenes
s
92
Brand 7
20
Convenience
Store
40
Drugstore
60
Restobar
80
Coffee Shop
100
Petrol Station
Store
Bread Shop
Pie chart
To show the proportion of each series at a point in time
alone
with a
compani
on
45% 55%
Line chart
To show movements, trends, patterns or forecast on one or more series data
100%
7883
80%76
78
60%
62
60
53
46
54
37
40%
31
27
20%
17
16
13
14
12
8
0%
WORD
WORD OF
OF
MOUTH
MOUTH
33
22
21
40
2023
19 18
11
18
19
15 16
8
4
0
ADVERTISING
ADVERTISING
Total (237)
BPO (63)
Company (75)
Government (48)
School (51)
4
1
0
6
3
Regression analysis
Regression analysisis a statistical technique for estimating the relationships among variables. It is widely used forpredictionandforecasting.
24%
20%
16%
12%
8%
4%
0%
-4%
19.89
14.75
16.61
13.08
11.48 12.92
9.94
3.24
10.21
10.31
10.02
5.20
4.97
6.47
0.74
0.21
5.08
7.22
4.43
3.49
4.40
4.67
-0.97
3.67
5.13
3.41
2.35
3.32
2.30
1.55
2.07
-0.99
-8%
Total
Brand 1
2.99
Brand 2
2.19
3.83
-1.58
Dual scale line chart
o show movements, trends, patterns or forecast on one or more series data. The second scale may used to show the absolute number of the series.
100%
90
7883
80%76
80
78
60%
70
62
60
53
60
37
40%
20%
50
46
54
31
1727
16
13
14
12
8
0%
WORD
WORD OF
OF
MOUTH
MOUTH
22
21
40
40
33
2023
19 18
11
30
18
19
15 16
20
8
4
0
ADVERTISING
ADVERTISING
Total (237)
BPO (63)
Company (75)
Government (48)
School (51)
4
1
0
6 10
3
Column chart with line chart

To show movements, trends, patterns or forecast on one or more series data with Column bar as Net.
100%
80%
83
76
78
62
60
53
60%
37
40%
78
54
33
31
17
16
20%
0%
46
27
13
22
21
14
812
411
0
WORD
WORD OF
OF
MOUTH
MOUTH
20
19 18
23
19
18
15
16
8
4
0
ADVERTISING
ADVERTISING
Total (237)
BPO (63)
Company (75)
Government (48)
School (51)
3
4
1
0
Dual scale column bar with line chart

To show movements, trends, patterns or forecast on one or more series data with Column bar as Net. The second scale may used to show the
absolute number of the series.
100%
80%
90
7883
76
80
70
62
60
53
60%
37
40%
50
46
31
17
16
20%
0%
60
78
54
27
WORD
WORD OF
OF
MOUTH
MOUTH
13
14
812
40
33
22
21
20
19 18
411
0
23
30
18
19
15
16
20
8
4
0
ADVERTISING
ADVERTISING
Total (237)
BPO (63)
Company (75)
Government (48)
School (51)
3
4
1
0
10
0
Table
AREA
Total
Total
TRAFFIC
DAY TYPE
Weekda Weeken
y
d
North
South
East
West
Central
High
Low
500
100
100
100
100
100
350
150
321
179
49
51
52
48
40
60
50
50
52
48
53
47
49
51
49
51
51
49
46
54
17
46
17
25
24
42
17
25
5
46
25
27
15
42
22
26
31
48
7
23
11
52
16
26
16
49
19
25
20
39
15
26
18
48
16
25.08
16
42
20
26.16
75
25
76
24
71
29
75
25
81
19
72
28
79
21
66
34
75
25
75
25
42
25
29
9
67
57
57
33
13
4
46
24
51
31
23
12
43
26
42
23
GENDER
Male
Female
AGE
Less than 20 years old
20-25 years old
26-30 years old
Average age (in years)
CIVIL STATUS
Single
Married
WORK STATUS
White Collar
BPO
Snake chart
Used to represent functional relations between data points or to interpolate data
30
40
50
70
60
Attribute
90
100
TOTAL (150)
89
Attribute
67
Attribute
63
Attribute
61
Attribute
59
Attribute
59
Attribute
59
Attribute
57
Attribute
56
Attribute
53
Attribute
53
Attribute
39
Attribute
Attribute
80
37
31
Legend 1
(97)
Legend 2
(53)
Area pictograph
LEGEND
Infographics used for showing data in geographical areas
Less than
20 years
old
20-25
years
old
26-30 More than

years 30 years
old
old
Student
BPO
Non-BPOUnemployed
Single
Married
with no
kids
Married
with kids
Blue Professional
Businessman
collar
OE
Infographics used for verbatims or data extracted from verbatims.
Convenient Store
QSR
To buy consumer
products i.e.
chichiria, RTD,
cigarette, cellphone
load, etc.
Drugstore
To buy medicine
and/ or other
consumer product
Accessible i.e. near

workplace or house
Theres a
specific food
liked
To satisfy
craving or
hunger i.e.
midnight
snack
Coffee Shop
To hang our, relax,
unwind
Food tastes good
Good ambience
To study or work
Other
i.e. resto bar
To hang our, relax,

unwind
To socialize i.e. bond
with friends
Good ambience
Q Map
sing importance rating and satisfaction rating on several attributes, this creates a visual presentation of the strengths and weaknesses of a brand or service
P Map
a statistical tool that maps relationship of different brands with each other, relationship of brands with different attributes, and
relationship of attributes with each other
0.2
AO gives complete, accurate, timely info
0.15
Accessible
Reprieve in payment
Easy loan application i.e. documents
Dimension 2 Inertia: (21.27 %)
0.1
Customer can choose payment terms

Low interest rates
Previous dealing
Informs on promos, special offers
Covers various assets
Recommended by experts
Reputable, stable
Recommended by family, friends
0.05
Transparent
Fast release of loans from approval
Warm service
-0.05
-0.1
-0.15
-0.2
-0.2
Popular
Affordable payment schemes
Easy payment terms
Low downpayment
Freebies, promos
Higher loanable amount
Different modes of payment
Rep initiates updates
Confidential handling of documents
Competent employees
Discounts or rebates for early payer
Fast approval
Fair appraisal
-0.15
-0.1
-0.05
Dimension 1 Inertia: (66.93 %)
0.05
0.1
0.15
0.2

Column Chart: Spontaneous Awareness

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Column Chart: Spontaneous Awareness

Uploaded by

Copyright:

Available Formats

Column chart

Column chart color coded

100% stacked column chart

100% stacked scale column chart by category

100% stacked scale column chart

Clustered column chart

Clustered column chart by category

Bar chart color coded

100% stacked bar chart

100% stacked bar chart by category

Clustered bar chart

Clustered bar chart by category

Dual scale line chart

Column chart with line chart

Dual scale column bar with line chart

Infographics used for showing data in geographical areas

26-30 More than

Accessible i.e. near

i.e. resto bar

To hang our, relax,

Dimension 2 Inertia: (21.27 %)

Customer can choose payment terms

Dimension 1 Inertia: (66.93 %)

You might also like