Application of Ethical

Standard to Business
Discipline

 Manufacturing is the starting point of all consumption

Consumption is the motivation for manufacturing
The business areas that lies between manufacturing and
consumption sets off the marketer consumer
relationship.
The utilitarian principle that highlights the consequences
of ones action forms the core of ethical questions
The manufacturer primary duty is the satisfaction and
safety of the consumer
The consumer has a natural right to satisfaction for
moneys worth
Just as the manufacturer must be a responsible
producer, so also the consumer must make fair choices
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 Duties of the Manufacturer

Product to suit a human need
Research and Development
Innovation
Product Safety
Consumer Rights
15th March 1989- National Consumer Day
Consumer Rights and Law Consumer
Protection Act( COPRA) in 1986

 COPRA enshrined the following rights to

the consumer
Safety
Information
Choice
Representation
Redress
Consumer Education
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 Consumer Privacy : a challenge in the

digital age
Classification of unethical consumer
behaviour
Denial of responsibility
Denial of injury
Denial of victim- saying the seller has
cheated the buyers many times
Condemning the condemners
Appeal to the higher ideal
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