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  • Beardblend: Blend Your Pride With Style

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    Abdullah Al Sakib
    4 views20 pages
    BeardBlend is a company that produces beard oil using natural ingredients to condition beards. Their target market is males aged 18-45 nationally. Their marketing strategy is concentrated marketing that positions their product as providing more value. Their initial pricing is value-based to introduce the product, and they will use various pricing strategies as the product life cycle progresses. They plan to promote through advertising in fashion magazines and use contests, premiums, and rewards to build their brand. Their strengths include being one of the only competitors currently and having easy access to ingredients, but their weaknesses include limited resources.

    Original Description:

    STP and marketing mix

    Original Title

    marketing slide

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    BeardBlend is a company that produces beard oil using natural ingredients to condition beards. Their target market is males aged 18-45 nationally. Their marketing strategy is concentrated marketing that positions their product as providing more value. Their initial pricing is value-based to introduce the product, and they will use various pricing strategies as the product life cycle progresses. They plan to promote through advertising in fashion magazines and use contests, premiums, and rewards to build their brand. Their strengths include being one of the only competitors currently and having easy access to ingredients, but their weaknesses include limited resources.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    4 views20 pages

    Beardblend: Blend Your Pride With Style

    Uploaded by

    Abdullah Al Sakib
    BeardBlend is a company that produces beard oil using natural ingredients to condition beards. Their target market is males aged 18-45 nationally. Their marketing strategy is concentrated marketing that positions their product as providing more value. Their initial pricing is value-based to introduce the product, and they will use various pricing strategies as the product life cycle progresses. They plan to promote through advertising in fashion magazines and use contests, premiums, and rewards to build their brand. Their strengths include being one of the only competitors currently and having easy access to ingredients, but their weaknesses include limited resources.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 20

    BeardBlend

    Blend your pride


    with style

    INTRODUCTION:
    WHAT IS BEARD-OIL ?
    THE COMPANY
    BEARDBLEND
    LOGO:

    TAGLINE:
    Blend your pride with
    style
    MISSION STATEMENT:
    IN AN AGE WHERE BEARD IS CONSIDERED A
    SYMBOL OF PRIDE,WE BEARDBLEND PROVIDE
    YOU WITH THE BEST SOLUTION TO REGAIN
    YOUR PRIDE.

    MARKET
    SEGMENTATION;
    NATI
    ONA
    L

    GEN
    DER

    AG
    E

    OCCAS
    IONAL

    BEN
    EFIT
    SOU
    GHT

    TARGET MARKET SELECTION:

    males aged between


    18-45

    National customers
    Buyers who might
    purchase based on
    behavioral
    characteristics

    MARKETING
    STRATEGY:
    CONCENTRATED MARKETING

    POSITIONING STRATEGY :

    MORE FOR MORE

    MARKETING STRATEGY:
    4ps of beardblend
    PRODUCT:

    Beard-oil

    A complex blend of natural and authentic oils to


    apply on you beard
    NATURAL INGREDIENTS
    REMOVES ACNES
    SMELLS GOOD

    BRAND SPONSORSHIP:

    NATIONAL BRAND
    PRODUCT LIFE CYCLE IN
    BANGLADESH :
    INTRODUCTION STAGE
    FIRST INTRODUCED TO THE MARKET

    PRICE:
    Produc
    t

    SIZE

    Quanti
    ty

    Price

    Beard
    Oil

    Medium

    40 ml

    199

    Beard
    Oil

    Large

    60 ml

    299

    PRICING
    STRATEGIES:
    VALUE BASED PRICING
    MARKETING SKIMMING
    PRODUCT MIX PRICING
    STRATEGY:
    PRODUCT BUNDLE

    PRODUCT ADJUSTMENT STRATEGIES:

    DISCOUNT
    PRICING

    PSYCHOLOGIC
    AL PRICING

    SEGMENT
    PRICING

    PROMOTIONAL
    PRICING

    PLACE:
    FACTORY:KERANIGONJ
    RETAIL OUTLET:RIFLES SQUARE
    DISTRIBUTION CHANNELS:
    BEARDBLE
    ND
    BEARDBLEN
    D

    CUSTOMER
    SALOON
    SUPERSHOP

    CUSTOMER

    PROMOTION:
    ADVERTISING OBJECT:
    INFORM
    CREATING AD
    MESSAGE:
    MADISON & VINE
    DISTINCTIVE

    EXECUTION STYLE:
    FANTASY
    WORDS: GROW IT WITH STYLE,
    WEAR IT WITH
    PRIDE.
    SELECTING AD
    MEDIA :
    Fashion
    magazine

    CREATIVE ADVERTISEMENT:

    PROMOTION TOOLS:
    CONTEST

    PREMIUM

    PATRONAG
    E
    REWARD

    PUBLIC
    RELATION:

    DIRECT MARKETING

    MARKET EXPANSION
    STRATEGY:
    Market
    Penetration

    Product
    developme
    nt

    BRAND EXPANSION
    STRATEGY:
    Product line
    Extension

    Brand
    Extension

    SWOT ANALYSIS:
    No competitors
    Ingredients easy to
    get

    Limited resource

    Strength

    Weakness

    Opportuni
    ty

    Threats

    Market dominance
    Turn into style
    statement

    Future competition
    Might turn into a
    Fad

    CONCLUSION:
    THANK YOU
    FOR
    LISTENING

    BE NICE TO US

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