SWOT Analysis of Proposal

STRENGTH
Guaranteed supply of good quality pulses
to residents at lower rates
Utilization of available warehouses &
distribution network of traders
Companys CSR foothold increases

WEAKNESS

OPPORTUNITY

Coverage of multiple communities across

the country
Inclusion of other commodities and
goods
Creation of local champions for
sustainable growth

Initial volumes uncertain due to which

inventory costs may increase
Seasonality of grains & pulses

THREAT

Competition in terms of value from other

wholesale players
Peoples changing consumption patterns
Abundant suppliers

Operations
Identification of
pulses & grains
traders

Step A2
Get an agreement
signed with rates
less than market
price

Step B1

Step B2

Step B3

Step B4

Create awareness
among people

Check Ration cards

& issue scheme
cards

Define the
frequency of
delivery periods

Distribution of
pulses & grains at
promised rates

Step A1

Step A3

Step A4

Locate warehouses
and distribution
points

Personnel for onsite distribution on

pre-decided days

Marketing
STAKEHOLDERS

Firms
Traders/Wholesale Retailers
Versova Slum Community

MODES

Print Media
Social Media
Word of Mouth

BENEFITS

CSR activity promotion

Visibility & branding at the BoP
New opportunities to traders
Increases sales & visibility
Products/groceries at low cost
Good quality

STRATEGY

Advertise products targeted at BoP

No. of stalls per area based on population
density
Offer wide-range of products - from
groceries to hygiene

Finances
CONSUMERS

The slum dwellers will get benefitted by

the food items available at lower rates
An average household in Sagar Kutir has
income of Rs. 10,000 -15,000 per month
Average consumption Rs. 3000 5000
10% of discount by the retailers will
translate into Rs. 300 500 per month

WHOLESALE RETAILER

The wholesale retailer will have no

change on its effective prices
The volume of sales will increase in the
future

Road Ahead

Development of
a website or a
mobile
application to
facilitate the
online ordering

Talks with the

Wholesale Retailer
and setup of a
department
overlooking constant
CSR cash funding

02 months

24 months

Approach
companies for
CSR funding
Chalk out the
plan for the
cereals/ grains/
pulses
Setup for
Membership
Card

4-6 months 6-12 months

ddd

Start taking
orders

12-24 months

24 months
onwards

Expansion to
other categories
Horizontal
implementation
to other slums
in nearby areas

Conclusion and Recommendations

CONCLUSIONS

RECOMMENDATIONS

People do not buy groceries & products

subsidized by government
Slums too are oriented towards
branded products but price do matters
A huge part of monthly expenses is
because of daily use products &
groceries which can be targeted