Presented By- Raghvendra patel (5117)

Globalization of Production and Markets of Indian

Motion Pictures- A Case of Krrish

What is Globalization?
Globalization is a process of interaction and integration
among the people, companies, and governments of
different nations, a process driven by international trade
and investment and aided by information technology.

Introduction

The history of cinema

Globalization
Film making process
Production
Location

Globalization

Demand of indian movie in 156 country.

In 2006, 1090 film produced
Annual growth rate of indian film industry 12.6%.

Case Analysis

Globalization of indian film industry began in 20th

century.
Usage of English in script.
DDLJ & Kal ho na ho was successful.

Globalization of Krrish

Action director tony from china

60% shooting in singapore
Australian sound effects
Premiere shows were organized
in dubai

Cont

International media link

Target International cinema hall
Faced competition with.
- superman returns
- word cup football

Q-1: How has indian film industry evolved through ages?

1920-1950:-The early days of indian cinema

1950-1960:-A golden age of indian cinema
1970-1980:-The angry young man awakens
1990-2000:-Bollywood gains global popularity

Q-2: how did the project(krrish)created taking into

consideration indian diaspora abroad?

Success of DDLJ overall world

NRI like to watch technology based movie
eg- superman, Spiderman, ironman etc.

Q-3:- How did Mr. Rakesh Roshan used two countries

competitiveness for the project(India and Singapore).

Government permission for shooting

Among the ASEAN states singapore is indias largest
trading, investment, and export partner.
Singapore corporate tax rate is one of the lowest in
asia-pacific.

Q-4: What are the globalization factors that influenced the

production of krrish in singapore?how many countries
representative helped in creation of mega success film krrish?

Political factor

Economical factor

Technological factor

Countries Representative

Australia sound effects

China action director
Singapore location
India Action director
America(los angles) - special effects

Conclusion
Globalization is Good as well as Bad also

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