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Demystifying UVG
Demystifying UVG
Demystifying UVG
In this presentation, we
will be discussing some
details about UVG and
UPG.
I must
you
Now Again,
all these
three remind
examples
that volume
Vol Growth%
is
have equal
growth
Since we
still have some confusion regarding
different
UVG%.
UVGIn this example, the mix is
20%.
But thefrom
UVG%
varies
mix,
we will look
the
previous
unfavorable
asat
the
low
priced example
product
%
relates
to
the
extra
because of the mix effect.
This
with
emphasis
on
mix.
If
we
look
at
UVG%
The secondas
example
shows
be considered
negative
15%.
That means
depending
onthe
mix,
UVG% will
unchanged
mix
both
products
be lower
or by
higher
than
Volume
growth%.
grew
20%.
Thus
the mix
effect
WHAT?
No no no you are
wrong
In this
the clears
first example,
we kept the
I hope
your confusion
rate unchanged while calculating
UVG%. Now lets do the calculations
again with different rates
It doesnt.
If we introduce a new
brand or product in
But that also
means
if I how would
current
year,
delist a product
or a UVG / UPG
you calculate
But the
then
whatsales
brand,
entire
for that?
happens
when
loss
would
bringthere
down
is aUVG%,
relaunch
or a
right?
packsize change?
growth.
Got Questions?
Minhazur.Rahman@unilever.com