Professional Documents
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Trademark
Trademark
Trademark
Trademar
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A trademark is essentially a
characteristic of your brand. It
could be your brand name, your
brands logo, or even your
brands slogan. For example,
'Nike', the Swoosh, or the
slogan Just Do It. In some
cases, the brands name and
logo are combined into one, as
in the case of BMW, or CocaCola. That is called a Logo
Composite Mark.
Is my trademark available?
If you have a certain brand name, or a logo,
or a slogan in mind, we can do a trademark
search for you. A simple way to do this
yourself, is to just go online to the internet
and check if there is a similar company with
a similar name to yours, on the internet. You
should also check if the domain name of your
brand is available or not.
Advantages of Trademark
Registration
Legal Protection
If you believe your registered trademark is being infringed, it is easy to
establish your right to it in court. If you haven't registered the word,
slogan or logo, you would not be able to do so. Particularly in sectors in
which piracy is rampant, trademark registration is essential.
Business Opportunity
A trademark is an intangible asset that can be enormously valuable,
should your brand succeed. Think of Tide, Nike or McDonald's. Businesses
can earn huge money in royalties through licensing agreements or even
transfer ownership to interested parties through assignment agreements.
Unique Identity
You would want your customers to identify your products or services with
yours only. Registering your trademark is the first step toward ensuring
this. The court would then stop any similar words or slogans from being
registered.
Types of Intellectual
Property
Applies To
Words, logos,
slogans
Photographs,
movies, music,
software code
Applicants
Business owners
Inventors &
designers
Ownership
Without
Registration
No
No
Validity
20 years
1 year
Inventions &
ideas
Inventions &
ideas
TM REGISTRATION
1-2 Years
What is a trademark?
A trademark is generally referred to as a brand or logo.
A trademark can be a word, symbol, logo, brand name, wrapper,
packaging labels, tagline or a combination of these and are used by
manufacturers or merchants or service providers to identify their own
goods and/or services. It is used to distinguish the owners goods or
services from those of its competitors and is something that will be
distinctive of just one trader. Properly used and promoted, a Trademark
may become the most valuable asset of a business.