Seller Services Proposal

Coldwell Banker Hearthside

Prepared by… Chuck Yeager, Associate Broker

759 Barrington Road
For marketing the Property of…
????????

Prepared by…
Chuck Yeager
105 Phoenixville Pike
Malvern, Pa. 19355
Office: 610-647-9300
Email: ChuckYeagerRealtor@gmail.com
Cell: 484-431-0439
Dear: ???????

The real estate market is much different today than it was a month ago or even last week.
Government intervention, new economic data and the ever-increasing focus on housing
in the media have made selling your home a different task than it ever was before. Thank
you for inviting me to share in the conversation.

Coldwell Banker Hearthside, Realtors® and I have worked hard to remain leaders in the
local real estate market; helping families throughout the area realize maximum value for
their homes in a reasonable period of time. I look forward to the opportunity to do the
same for you.

The presentation I have prepared includes a comprehensive market analysis that, while
not to be considered an official appraisal, is one of the best tools available for us as we
determine the market value and pricing for your home. Additionally, this presentation
will present statistics on the market behavior of today’s buyers and sellers while also
highlighting our relocation affiliations, including our relationship with CARTUS
Corporation, the leading provider of relocation services in the United States according to
Relocation Times magazine.

While I look forward to continuing the conversation I also feel confident that the
information included on me and Coldwell Banker Hearthside, Realtors® confirms we are
the best firm to represent your home in the ever-changing real estate marketplace. Know
that I am eager to put my skill and expertise to work for you, which is why I have also
included a copy of our standard listing agreement at the end of this presentation.
Sincerely,

Chuck Yeager, Associate Broker

 Legacy and Network
– Global presence; in 49 countries and 3,324 offices
worldwide
– Over 100 years of real estate experience
– $226 billion in sales volume globally in 2008
– Transaction sales amount was 10% higher than the industry
average
– Coldwellbanker.com generates over 390,000 consumer
inquiries per month and is the most visited national real
estate franchise brand online
– Our agent network comprises of agents who made up 25%
of the 2008 Real Trends 500 Report by sales volume; this is
76% higher than the nearest competitor.
 Legacy and Network
J.D. Power and Associates
2009 Home Buyer/Seller StudySM
 Awarded Coldwell Banker®
 “Highest Overall Satisfaction For Home Sellers
Among National Full Service Real Estate Firms”
 
Coldwell Banker received the highest numerical score among full service real estate
firms for home sellers in the proprietary J.D. Power and Associates 2009 Home
Buyer/Seller StudySM.  Study based on 3,138 total evaluations measuring 5 firms and
measures opinions of individuals who sold a home between March 2008 and April
2009.  Proprietary study results are based on experiences and perceptions of
consumers surveyed April-June 2009. Your experiences may vary.  Visit jdpower.com
Training Magazine’s Top 125
Reology’s Chile Relief Effort
Reology’s Haiti Relief Effort
About Coldwell Banker
Hearthside
Tools & Services. That is our value proposition.

On behalf of all the ownership team, the management and the agents of Coldwell Banker Hearthside
please allow us to thank you for the opportunity to explain why we feel our value proposition is the one
that will benefit you most as you sell one of your most important investments.

In this unique real estate environment, the team who offers the most in the way of top-quality marketing
tools and competitive services is the one you should trust with your business. With the support of the
strongest real estate brand in the nation, Coldwell Banker Hearthside offers a tremendous array of
services to the owners of homes in every price category and geographic area. Our model has been tested
time and time again since we started this company in 1991, and it has held true against challenges from
many limited-service providers during that time.

Our affiliation with Cartus™ Corporation – one of the largest single providers of relocation services in
the world – means that Coldwell Banker Hearthside agents are working with relocating employees in
almost every market we serve. Over the last several years we have been recognized by this company as
one of their top-five Platinum brokerages, a reward that pays dividends for our agents within a system
where more than 100,000 employees are transferred annually.

As you will see in the pages that follow, the Internet consumer has become a driving force behind market
change. Our company has studied this consumer thoroughly, and with the assistance of firms
throughout the nation has put together a top-tier internet services team to maximize our ability to
market homes online. The studies also show, however, that these consumers value the local knowledge
of a Realtor, which is why each of our offices is comprised of the industry’s best agents.

Having formed key relationships with mortgage, title and insurance providers, as well as having created
one of the strongest Coldwell Banker Concierge programs in the nation, we feel we also can offer
“one-stop shopping” that is far superior to what many other firms advertise
.
We hope you will realize through the material presented in this package that Coldwell Banker
Hearthside offers you the important resources necessary to sell your home in the shortest time possible.
We look forward to adding you to our list of clients who have realized that at Coldwell Banker...We
never stop moving.™
Frank M. Mancuso, Chairman Jamie M. Mancuso, President
Office Locations
#1 Coldwell Banker affiliate in Pennsylvania

Largest Coldwell Banker in Pennsylvania

21 Residential Offices
Commercial Division

Award winning Relocation Division

Creating Trends - Not Following Them
The market has told us what they want...we’re going to listen
Leveraging Online Forging Key Alliances
The data shows that buyers are online. “Going it alone” in today’s real estate
We want to be there when the time is marketplace forces brokers to do extra
right for them. Doing that means having work and miss key buyer prospects. We
an “all-the-listings, all-the-time” plan have developed key relationships with
that puts your house in front of as many the following online portals as well as
people as possible and then using key many others.
initiatives (Search Engine Marketing, • Realtor.com
Web 2.0 initiatives) to introduce our • ColdwellBanker.com
sites to them. • Google
• Trulia.com
• Yahoo! Real Estate
Print Advertising & Promotion • NYTimes.com
We recognize there is still a use for print through Homes & Land
advertising - especially for promoting • OpenHouse.com
open houses. In papers where we see • ColdwellBankerPreviews.com
opportunity we will continue to run ads, for properties over $1Million
but they will often (as the sample above
shows) point users directly to the web.
Some will also highlight open houses.
Distinctive Homes Magazine

A comprehensive marketing
solution harnessing the
power of print and digital
media.
Web Site Partners
Our Relocation Networks
With connections in more than two-thirds of the FORTUNE 50 companies
Coldwell Banker Hearthside represents about 70% of all the area relocations.
Award Winning Service
In the past year Cartus Broker Network
member brokers have closed more than
65,000 home sales (roughly $18 Billion)
while serving the relocation needs of
some of the nation’s largest firms.
Each year the staff at Cartus evaluates
its member brokers based on a high
performing metrics system. Those who
exceed the goals (which is less than one
percent of members) are designated as
Platinum Brokers for the following
year. Coldwell Banker Hearthside is
proud to have achieved Platinum
status in multiple years.
Focused on Results
Cartus Network Brokers represented
homes on market for 12% fewer days
(approximately 3 fewer weeks) than did
non-Network brokers.
A Dedicated Staff
Dealing with large relocation networks
requires a full-time staff commitment.
Unlike many real estate brands that
claim to have mastered the corporate relocation
business, we have a full-time
division of professionals who handle our
relationships with the top relocation
providers - and who are known in the
industry for their management ability.
A Benefit for all Sellers
Even if you do not work for a company
with a national relocation contract you
benefit from this relationship, as our
firm also manages incoming employee
moves for the majority of these firms.
That means our agents are often the
ones introducing new employees to our
area and to the homes for sale with
Coldwell Banker Hearthside
Relocation Market Share
30
• CARTUS 40% Coldwell Banker
Hearthside is a Preferred Relocation 40
Provider for Cartus
• Prudential Financial 11% Coldwell
Banker Hearthside is a Preferred Relocation 5
Provider for Prudential Relocation
7 7
• Weichert 7% Coldwell Banker Hearthside 11
is a Preferred Relocation Provider for
Weichert Relocation Services
• SIRVA 7% Coldwell Banker Hearthside
is a Preferred Relocation Provider for Sirva Cartus Prudential Sirva
Relocation
Weichert GMAC All Others
• GMAC 5% Coldwell Banker Hearthside
is a Preferred Relocation Provider for GMAC
Global Relocation
Broker-to-Broker Referrals
Affinity Referral Services
Our Relocation Networks
Our Other Core Services
You’re busy. We know it. That is why we keep you connected
with every service provider necessary to complete the transaction.
Mortgage Mobility, LLC.
In this time of fly-by-night internet
lenders and buyers finding themselves
without a loan on settlement day, we
feel it is important to have a top-notch
partner in the mortgage industry. The
team at Mortgage Mobility has been
named “Best of Bucks-Mont” two years
in a row. They have a dedicated, full
time staff who care about the consumer
and make sure their clients come to the
settlement table confident they are
going to be able to close on their new
home.
While we try our best to ensure buyers
are prequalified by a reputable lender,
you can always ask for a review of that
commitment by a Mortgage Mobility
professional.
Coldwell Banker Concierge
Dogwalking, painting, electrical service.
You name it, we can find it - and we only
refer insured, bonded professionals.
Conveyancing & Closing Services
Are the certifications all in place? Have
the buyers received title insurance?
These are all questions sellers face each
time they agree to sell their home. Our
internal staff watches over all the tiny
details, keeps you in the loop, and makes
your settlement day a breeze.
In many firms, individual Realtors are
tasked with conveyancing - the term for
bringing your file through to settlement.
At Coldwell Banker Hearthside, we
make sure dedicated, knowledgable pros
are working with your file and handling
any issues that arise.
Insurance, Insurance, Insurance
When buyers need insurance to protect
their purchase, we are there. We have
relationships with Property & Casualty,
Title and Home Warranty providers
who can make sure everything is under
control.
Marketing Your Property
Information Sources Used in Home Search

Source: The 2008 National Association of Realtors ® Profile of Home Buyers and Sellers.
Leverage the Power of the Internet
– coldwellbanker.com
• 31 million visits in 2008
• Average visitors spends between 8–9 minutes
on the site
– Automatic placement on sites such as
Yahoo! Real Estate, Trulia, Century 21,
ERA, Google and more
• Over 127 million visitors combined in 2008
– Multiple Listing Service (MLS)
– Realtor.com
– Our local Web site:
cbhearthside.com
An Innovation Leader
– Coldwell Banker On Location is
the first dedicated video real
estate channel on YouTube
• Video topics include:
– Agent videos
– Office videos
– Video listings
– Community videos
– Smart tips and news related videos
• Allows buyers to search for videos via a map
• First to use dynamic IP lookup on the channel
 Maximizing - REALTOR.com
It is the world’s largest and most used real estate web site.
Everyone is using it - we make sure your property stands above the rest.
Millions of Consumers Everyday
As one of the oldest (launched in 1995)
and one of the most-often visited sites
on the internet, Realtor.com is the #1
landing site of real estate consumers
worldwide.
Local and National Reach
Unlike many real estate web sites that
tend to draw most of their traffic from
areas outside their primary market,
Realtor.com is used by buyers and
sellers right here.
Trusted Results
Because Realtor.com is a subsidiary of
the National Association of Realtors,
users know the information presented
can be trusted.
Our Commitment to Realtor.com
Coldwell Banker Hearthside knows that
Realtor.com is one of the key drivers of
our online success. That is why every
home we list is represented on the site
as a “Showcase Property” and receives
the following enhancements:
A Showcase Banner
Up to 25 Photographs
Free from Third-Party Ads
A Virtual Tour
when available
Enhanced Branding
Comprehensive Agent Info
LeadRouter™ instant response
Search for Homes by School District
Get Market Updates On Twitter
There are millions of twitter users throughout the world (the Our new twitter-feed service
company does not release actual usage numbers).  Athletes, allows buyers to follow any school
corporate execs and journalists everywhere are now using this district where they may have
140-character micro-blogging service to send quick bursts of interest in moving, to get new
data (tweets) to people around the internet who want to follow listings "by tweet" every day, and to
along. get market data  for that district
fed in a purely social manner. 
When the search is done, just un-
follow that district and the data quits
flowing without delay. Just as
important to us, if you want more
information on that district just
DM that account and we'll get right
back.
 My Web Presence
www.cbhearthside.com/ChuckYeager
my website

www.ChuckYeagerRealtor.com
my Blog
 My Social Networks
TWITTER

FACEBOOK
FOURSQUARE

LINKEDIN
PLAXO
Property Widgets

Prominently feature and link to

all of my listings on my personal
webpage, office website, blogs,
forums and anywhere else on
the web I can think of.
 Rapid Response
– When homebuyers inquire about your home, they want a rapid
response
– Our proprietary lead management tool lets me and my team answer
every lead quickly and professionally
– coldwellbanker.com leads convert 85% higher rate than all other
leads, including affiliate websites, Trulia, Realtor,com and Zillow

1. Track leads 2. Agent is notified by 3. Statistically, the first

automatically from the cell phone within to the customer has
Web, phone calls minutes of inquiry. the best chance to
and walk-ins. close the sale.
 An Innovation Leader
– Use a multi-screen approach to reach the
new generation of buyers:
• The first national real estate brand to customize our site
for smartphone screens such as the Blackberry and iPhone
• The first to have listings on GPS
• Built a mobile app that uses GPS technology that allows
• consumers to search for recently sold homes and homes for sale
in their area or users can initiate a search

– A listing distribution strategy:

• Delivers listings to sites such as Google, Yahoo! Real Estate &
more
• In 2008, more than 127 million unique visitors combined
Mobile Phone Text ID

Buyers can text for more property

info about a listing right from their
car, and all of the data, including
the mobile website, is text'd right
back to their mobile phone in an
instant!
Personal Marketing
Marketing Plan of Action
First Week on the Market Third Week on the Market
 Enter listing into MLS system.  Hold Sunday Open House.
 Place property information on various web sites.  Run ad in Sunday paper
 Put up "For Sale" sign.
 Install lock box. On-going
 Schedule property photos.  Report weekly to clients.
 Review showing tips.  Show property to prospects.
 Prepare property flyer/brochure/book.  Review price based on agent input &
 Promote at office meeting. market conditions.
Place listing on Social Networks

ASAP
Second Week on the Market Obtain an acceptable contract on
 Invite local Realtors to tour home. your property!
 Mail postcard to top agents.
 Review status with clients.
Send out “Just Listed” postcards and emails
Meeting Your Needs

More Free PowerPoint Templates at SmileTemplates.com

What Is Important To You?
 Home Enhancement
We will work with you to develop a custom tailored home enhancement plan that can make a
dramatic difference in how quickly your home sells and the price you can obtain.

Home enhancements can more than

pay for themselves in stronger offers from buyers.

How buyers see your property Proven techniques

Within 15 seconds a buyer has developed
an opinion of your property. This is why
we will help you look at your house
through "buyers' eyes" and make changes
and enhancements that establish the
right first impression.
By preparing your home for sale, we'll
assist you in realizing the best price
obtainable in the shortest period of
time.
Coldwell Banker® has developed an exclusive
Home Enhancement Guide and Video to
provide you with proven marketing techniques
to help you prepare your house for sale.
These home enhancements require a minimum
amount of time and expense to complete, and
are designed to make your house stand out
from the competition.
Home Enhancement Checklist
Exterior
Keep grass mowed, shrubs trimmed
Pick up lawn tools, toys and
newspaper, sweep front walkway
Clean up after pets

Interior
Pick up toys and shoes; make up beds
and put clothes away
Prepare tables with flowers and place Special tips for showings
settings; set out a game or "coffee table" Secure jewelry, cash, prescription
book medications and other valuables
Turn off the television; play soft background It is usually best if you can leave while your
music house is being shown
Tidy up bathrooms; set out show towels If people who are not accompanied by an
Open drapes and shades, and turn on agent ask to see your property, please refer
lights to make your house look bright them to us; we will pre-screen them
and cheerful Please save business cards of all agents
Set a comfortable temperature who show your property
Do a quick dusting and give the carpets a
once-over with the vacuum; straighten rugs;
empty wastebaskets
Open windows to freshen rooms
Keep pets out of the way; make sure all pet
areas are clean and free of odor
 Open House
Open houses can help bring interested Home Buyers through your door.
An important part of our
marketing plan
A well-staged open house can be a
powerful way to show off your
property to interested buyers.
Aggressive promotion to attract more
buyers
We will advertise your open house and promote
it in advance in the surrounding area to attract
the attention of buyers who are searching for a
home in this neighborhood.
Maximum impact
We will schedule open houses when
appropriate, and as agreed to in advance with
you, for the greatest impact on the market.
 Seller Disclosure
Full written disclosure of the property's condition can be
essential to a successful sales transaction.

Appealing to buyers Reduce misunderstandings

Complete disclosure attracts more Disclosure helps reduce misunderstandings that
buyers by building buyer confidence can lead to delayed closing, renegotiation, and
and peace of mind. even litigation.

A stronger selling price Updated information

By providing a Seller's Disclosure It is important to keep the Seller's Disclosure
Statement you make it clear to buyers Statement updated to reflect any changes in the
that the price of your property reflects property during the time it is being marketed.
its disclosed condition.
 Home Warranty
Offering a home warranty will enhance the marketability of your property.
A popular feature for buyers
A home warranty builds buyer confidence
by providing repair-or-replace coverage
for major home operating systems and
appliances for one full year after the
closing. *
*See specific plan application for details.
Protects your budget
A home warranty can help protect you from
unexpected repair bills. Optional coverage for
your property while it is on the market can give
you additional peace of mind.
Additional marketing impact
Special marketing materials will promote your
property to potential buyers and help it stand
out above the competition.
The Coldwell Banker Seller Services Guarantee
——— CUSTOMER SERVICE
Whether before, during
or after the sale, we are
committed to meeting your
MARKETING ———
needs in a professional and
We will develop a
timely manner.
marketing plan that
will utilize proven
techniques to help ——— COUNSELING
sell your home SERVICE
quickly, and for the We will represent you
best price possible. and your interests with
professional and reliable
guidance throughout the
entire transaction.
The Sales Process

More Free PowerPoint Templates at SmileTemplates.com

 Closing The Sale
When an offer is presented, we will negotiate on your behalf to help you obtain the most
favorable price and terms, and we will work on your behalf throughout the transaction to
successfully close the sale.
Understanding your choices and
meeting your needs

Our aim is to reach a purchase agreement

that is favorable and protective for you.
We will present all offers in an objective
fashion, review and explain their terms
and conditions. (including an estimate of
your net proceeds), and help you evaluate
how an offer fits your goals. You will be
able to accept, reject, or counter any
offer that is submitted.
Handling the details and keeping
you informed

We will monitor the progress of the transaction,

including the satisfaction of contingencies and
conditions. We will continue to work on your
behalf in dealing with the buyer's broker, and
we will keep you informed and answer your
questions throughout the entire transaction.
Best Price Attainable
What Affects The Market Value Of Your Property?
In understanding the market value of your property, we must deal with some factors
that are "given" — we have no control over them:

Physical qualities of your property The Competition

 Location  The number of similar properties for sale
 Age  Their prices, financing terms, location and
 Size of house and lot physical condition
 Floor plan and architectural style

Some factors have no effect on the

Market Conditions current value of your property:
 Interest rates and availability of
financing
 Buyer demand Original price
 Prices of recently sold properties  What you originally paid for your house
 State of the economy
 Seasonal demand Needed proceeds
 The cash proceeds you want or need from
the sale

Opinions
 What people say your property is worth
An Important Message About The Value of Your House
Market Value
Your house has many values to the tax
assessor, your lender and insurance
company, and to you. It also has what's
called "market value" to prospective
buyers.
The best price obtainable can only be
determined by testing the market and
challenging the competition. In the end,
the market dictates the value based on
current conditions, number of Home
Buyers, etc.
The price of your house must
attract enough attention among
buyers and brokers to generate
showings and offers.
Competitive Market Analysis
The price at which you choose to market your
property will be an estimate of the "test results"
once your house is placed on the market. To
help determine a price for your home, a
Competitive Market Analysis is included in
your customized Marketing Action Plan.
Buyers do "comparison shopping" and the
Competitive Market Analysis focuses on
properties on the market competing for buyer
attention. Houses that have been recently sold,
and houses that did not sell, are also examined
to see what recent buyers were and were not
willing to pay.
 Pricing Your Property
When a property's asking price is at or near market value, it will take less time to sell
and you will net more money.

• If your property is priced right, more
buyers will be interested when it first
hits the market.
• Since buyers base their selection
on fair market value, not the asking
price, more buyers will consider your
property when it is priced competitively.
• Lenders rely on independent fee appraisers to
verify that a sale price is at fair market value.
Therefore, if a property fails to appraise at fair
market value, it will either force the buyer to to
fall through make up the difference in cash or
cause the sale.

The higher the asking price is above the property's market value...
less interest, fewer buyers, more time, and the potential of no sale.
 Setting the Right Price
•Priced right and ready to If The Asking Price Is: The Property Appeals To:
show opens your home to a
great number of potential 15% Over Market Value 10% Of The Market

buyers
– Hit the market as a hot property.
10% Over Market Value 30% Of The Market
Priced right, more buyers will be
interested
– Mortgages are based on fair market Fair Market Value 60% Of The Market
value, priced competitively equals
more potential buyers
10% Under Market Value
75% Of The Market
What Is The Best Price Obtainable For Your Property?
Buyers dictate the best price obtainable.
Buyers compare properties A Competitive Market Analysis will
Home Buyers engage in comparison give you a solid foundation for the
shopping. They will not pay more realistic pricing of your property
for a property than they could pay by showing what buyers are willing
for another, similar one. to pay.

Realistic prices attract buyers' attention Recently Sold

The price at which your house is
marketed must attract enough attention
among buyers to generate showings
and offers.
Reveals what buyers have actually paid
for similar properties.
Currently for sale
Shows the properties that are competing
for buyers' attention right now.

Did not sell

Demonstrates what buyers have not
been willing to pay under current
market conditions.
Local Market Data
and Conditions
Thank You
We’ve Got It All Together For You
 In Conclusion
You should choose

Chuck Yeager because:

I Am Ready To Go To Work For You

Now!

 I will provide you with excellent service and support as guaranteed.

 I have made a thorough market analysis of your home.

 I have developed a winning marketing plan.

 I will make every effort to sell your home promptly.

 I have the resources of Coldwell Banker Hearthside Realtors