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  • Statistics of Hotel Industry: Presented By:-Jai Keerthi R 4 Sem, MBA Presented By: - Jai Keerthi R 4 Sem, MBA

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    The hotel industry in India is growing rapidly, with the market size estimated to reach $30 billion by 2015. Currently there is demand for 150,000 rooms but only 110,000 rooms available. Major players include Indian Hotels, ITC Hotels, Oberoi Hotels and Taj. Oberoi Hotels segments its brands between The Oberoi (premium luxury), Trident (premium), and Maiden's & Clarke's (heritage class). The industry is expected to see 15% annual growth through 2015 with more hotels planned in tier 2 and 3 cities. Competition in the industry is intense between leaders like Marriott, Hilton, Taj, Hyatt and Oberoi.

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    The hotel industry in India is growing rapidly, with the market size estimated to reach $30 billion by 2015. Currently there is demand for 150,000 rooms but only 110,000 rooms available. Major players include Indian Hotels, ITC Hotels, Oberoi Hotels and Taj. Oberoi Hotels segments its brands between The Oberoi (premium luxury), Trident (premium), and Maiden's & Clarke's (heritage class). The industry is expected to see 15% annual growth through 2015 with more hotels planned in tier 2 and 3 cities. Competition in the industry is intense between leaders like Marriott, Hilton, Taj, Hyatt and Oberoi.

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    11 views17 pages

    Statistics of Hotel Industry: Presented By:-Jai Keerthi R 4 Sem, MBA Presented By: - Jai Keerthi R 4 Sem, MBA

    Uploaded by

    Jai Keerthi
    The hotel industry in India is growing rapidly, with the market size estimated to reach $30 billion by 2015. Currently there is demand for 150,000 rooms but only 110,000 rooms available. Major players include Indian Hotels, ITC Hotels, Oberoi Hotels and Taj. Oberoi Hotels segments its brands between The Oberoi (premium luxury), Trident (premium), and Maiden's & Clarke's (heritage class). The industry is expected to see 15% annual growth through 2015 with more hotels planned in tier 2 and 3 cities. Competition in the industry is intense between leaders like Marriott, Hilton, Taj, Hyatt and Oberoi.

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    of 17

    STATISTICS OF

    HOTEL
    INDUSTRY
    PRESENTED BY:Jai keerthi R
    4th sem,MBA

    INDUSTRY SNEAK-PEAK

    http://setupmyhotel.com/about-hotel-industry/classification-of-hotels-by-there-type.htm

    OVERVIEW - MARKET SIZE, GROWTH


    TRENDS & FUTURE PROJECTIONS
    Market Size:

    The Indian hotels market worth was estimated at around US$ 25 billion (by end of
    2014)

    Share of premium segment in the overall hotel market (2013)- US$ 5.8 Billion.

    Major Players Indian Hotels- Leela Ventures, ITC Hotels, Oberoi Hotels, Taj ,
    Marriot.

    Supply vs Demand (Rooms) :

    Current Supply- About 110,000 rooms


    Current Demand- About 150,000 rooms

    GROWTH TRENDS
    Estimated Growth of Indian Hotel industry:

    CAGR (2005-08) = 9% to CAGR (2015) =of 15% expected.

    Tourism Demand in India to grow above 8% annually till 2019 , highest in


    history - says World Travel & Tourism Council (WTTC)

    The market is estimated to reach US$ 30 billion by 2015.- due to


    economic stability & robust growth.

    AVERAGE OCCUPANCY & RATE PER ROOM (HELPS


    YOU ANALYSE THE RELATIVITY BETWEEN OR & ARR )
    2005-2008: The hotels industry is cyclical and takes lag time to respond to economi
    fluctuations. The industry witnessed a real improve from 2005 and peaked in 2008.
    2009-010: The industry witnessed turbulent times giving the global economic crisis
    and local terrorist attacks. This was reflected in lower occupancy rates and rate
    per room.
    2010-11: Started to show signs of recovery. Occupancy rate reached 68% & ARR of Rs
    6.800
    Occupancy Rate % - Source HVS
    74%
    72%
    70%
    68%
    66%
    64%
    62%
    60%
    58%
    56%
    54%

    Average Room Rate in Rs Source HVS


    9000
    8000
    7000
    6000
    5000
    4000
    3000
    2000
    1000
    0

    ANNUAL GROWTH RATE% VS MARKET SIZE OF INDIAN HOTELS


    40
    35

    34.12

    30

    29.67
    25.8

    25
    22.5
    20

    19.6

    17.5
    15

    17.1
    14.4
    12.75

    16.6

    14.9
    13.1

    17
    15

    15

    15

    15

    15

    2010

    2011e

    2012e

    2013e

    2014e

    10.5
    10
    5
    2.2
    0
    2005

    2006

    2007

    2008
    -3.1

    2009

    -5
    Annual Growth Rate %

    Size of Hotels Market in US billion

    Source: HVS -2010 data : (AGR in %) (Market size in USD billions)

    2015e

    FUTURE EXPANSIONS
    Short term :

    In 2.5 years 750 additional rooms to be added, under Trident group

    Collaborations with airlines for service sector.(catering)

    10 new premium segment hotels to come up in Tier 2 & Tier 3 cities.

    Long Term:

    Acquisition of real estates

    MARKET SEGMENTATION-OVERALL

    Source: Ministry of Tourism, Govt. of India

    TARGETING-OVERALL

    Source: Ministry of Tourism , Govt. of India

    SEGMENTATION (ON THE BASIS OF


    BRAND) -OBEROI

    Brands
    The Oberoi
    Trident
    Maidens & Clarkes

    Source: FHRAI

    Type
    TOP Premium- deluxe
    Premium
    Heritage class

    CUSTOMER SEGMENTION OF OBEROI

    Source: HVS

    Force describing the intensity of competition


    between existing players in an industry.

    MARKET SHARE
    Percentage
    10
    9.4

    9
    8

    8.6

    7
    6
    5.7

    5
    4

    3.4

    3
    2
    1
    0

    1.2
    Marriott

    Hilton

    Taj

    Hyatt

    Oberoi

    http://www.hospitalitynet.org/news/4059749.html

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