Professional Documents
Culture Documents
Mcs Ch12d13
Mcs Ch12d13
Mcs Ch12d13
Service Organizations
Differentiated Strategies
Corporate Strategy
The right mix of businesses
Single industry
Related diversified industries
Unrelated diversified industries
Business Strategy
How to compete in a particular market
Based on the resources allocated by the corporate
strategy
Organizational Structure
Continuum
From single industry (Functional)
Through related diversified (Business units)
To unrelated diversified (Holding company)
Must be considered in developing a
Control Considerations
Increased diversification reduces
Implications
Build
Less certainty, greater subjectivity
Use of interactive control systems
Hold
Greater certainty, balance of subjectivity and objectivity
Heavier use of diagnostic control systems
Harvest
Almost absolute certainty, greater objectivity
Use of diagnostic control systems
Divest
into consideration
Personal versus impersonal controls
Tight versus loose controls
John Patterson
National Cash Register Company
1884-1921
development
Break a mans self-esteem
Rebuild it from scratch
Then fire him
John F. Welch
General Electric
1981-2001
Albert J. Dunlap
Scott Paper / Sunbeam Corporation
Mid 1990s
Scott Paper
Boosted stock price by 225%
Cut 11,000 employees, R&D, plant
improvements, and almost everything within
reach
Im a superstar in my field, much like Michael
Jordan in basketball
Sunbeam Corporation
Bankrupt
Service Organizations
General Characteristics
Quality Control
Labor Intensive
Often Multi-Unit
Organization Types
Professional Services
Financial Services
Health Care Organizations
Nonprofit