Mcs Ch12d13

You might also like

Download as ppt, pdf, or txt
Download as ppt, pdf, or txt
You are on page 1of 12

Differentiated Strategies &

Service Organizations

Chapters 12 & 13,


Management Control Systems, 12th Ed.,
Anthony and Govindarajan

Differentiated Strategies
Corporate Strategy
The right mix of businesses
Single industry
Related diversified industries
Unrelated diversified industries

Allocation of resources to support the mix

Business Strategy
How to compete in a particular market
Based on the resources allocated by the corporate
strategy

Organizational Structure
Continuum
From single industry (Functional)
Through related diversified (Business units)
To unrelated diversified (Holding company)
Must be considered in developing a

management control system

Control Considerations
Increased diversification reduces

knowledge levels of management


Results in increased vertical planning systems
Results in greater budgetary control at lower
levels
Results in less subjectivity for incentive plans
Results in less goal congruence at the highest
corporate level

Business Unit Strategy


Basis how to compete in a given market
Usually have one of four missions
Build
Hold
Harvest
Divest
Two ways to compete
Low cost
Differentiation

Implications
Build
Less certainty, greater subjectivity
Use of interactive control systems
Hold
Greater certainty, balance of subjectivity and objectivity
Heavier use of diagnostic control systems
Harvest
Almost absolute certainty, greater objectivity
Use of diagnostic control systems
Divest

Top Management Style


Managers are different
Management control systems must take that

into consideration
Personal versus impersonal controls
Tight versus loose controls

Want some examples?


All taken from Fortune, November 18, 2002

John Patterson
National Cash Register Company
1884-1921

Three-step approach to employee

development
Break a mans self-esteem
Rebuild it from scratch
Then fire him

John F. Welch
General Electric
1981-2001

Redefined the CEOs central purpose in life:


Increase the stock price, pure and simple

Albert J. Dunlap
Scott Paper / Sunbeam Corporation
Mid 1990s

Scott Paper
Boosted stock price by 225%
Cut 11,000 employees, R&D, plant
improvements, and almost everything within
reach
Im a superstar in my field, much like Michael
Jordan in basketball
Sunbeam Corporation
Bankrupt

Service Organizations
General Characteristics
Quality Control
Labor Intensive
Often Multi-Unit

Organization Types
Professional Services
Financial Services
Health Care Organizations
Nonprofit

You might also like