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Cinema Exit Polls
Cinema Exit Polls
Polling problems
Cinema visitors are asked four basic
questions, based on the same topics:
Age
Gender
Baits to attendance
Source of information
However, regarding what film they are
watching, the format of the questions may
change.
The bait to attendance refers to why people want to see the film.
Common knowledge of this is because of famous
actors/actresses, word of mouth, and promotional posters.
These statistics relate to We need to talk about
Kevin. The highest attraction is the audience
being interested on the book the film is based
upon. The two polls are similar in terms of people
being interested because of the plot of the story,
it is the 2nd highest bait for we need to talk about
Kevin, and the top bait overall for specialised
films. However, being asked by a friend of partner
to go and see the film in the top table is popularly
ranked at no.5, whereas in the specific film, in the
table to the left, it only was the bait for 16%;
Source of information is how the audience actually found out about the
film.
From the statistics on the left, we can
tell that cinema trailer is the main
source of attraction, which is known
to be common by the BFI for films.
This correlates well with the above
table, as cinema trailers are also
popular to educate people of the film.
Although, in general word of mouth is
the top source, whereas for we need
to talk about Kevin it is below cinema
trailer, TV ad, websites, and news
ads. So, it does not ply as big of role
in the marketing.
Effective marketing