Demographics-Gender

Tool

Average number of purchases

using the sales promotion
tools in the last six months

Anova 95%
significance

Male

Female

p-value

Price discount

4.1

6.7

0.057

Bonus Pack

1.68

3.77

0.020

Coupons

1.05

1.61

0.383

Free samples

0.31

1.05

0.148

Scratch cards

0.65

0.33

0.409

Loyalty
Programs

1.65

2.77

0.288

Premium
2.11
2.83
0.506
In the sample women are more prone to sales promotion tools
compared to men
Women and men differ significantly Bonus pack as a sales
promotion tool

Tool

Demographics-Marital
Status
Average number of purchases Anova 95%
using the sales promotion
tools in the last six months

significance

Married

Single

p-value

Price discount

5.88

4.60

0.342

Bonus Pack

3.22

1.94

0.152

Coupons

1.16

1.28

0.852

Free samples

0.55

0.57

0.976

Scratch cards

0.38

0.62

0.542

Loyalty
Programs

3.11

1.48

0.121

Premium
2.55
2.25
0.783
In the sample married people are more prone to sales
promotion tools compared to men
However we did not find any significant difference between the
groups

Demographics-Income
level
Tool
Average number of purchases
Anova 95%
using the sales promotion
tools in the last six months

significanc
e

Less
than
3lakh

3
lakh-6
lakh

6
Greater
lakh- than 9
9lakh lakh

p-value

Price discount

2.20

5.38

6.88

4.76

0.331

Bonus Pack

1.20

1.84

4.22

2.23

0.219

Coupons

1.20

0.84

1.88

1.23

0.754

Free samples

0.00

0.46

1.88

0.26

0.090

Scratch cards

0.40

0.07

0.33

0.88

0.321

Loyalty
0.00
1.46
4.55 1.84
0.089
Programs
In the sample the income group from 6lakh to 9 lakh are more
Premium
0.20
1.69 rather
3.44
0.371 as
prone to sales promotion
tools
than2.73
the lower income
well as higher
However we did not find any significant difference between the
groups

Demographics-Household
Sizeof purchases Anova
Tool
Average number
using the sales promotion tools 95%
in the last six months
significa
nce
Less than 4
members

More than 4
members

p-value

Price discount

4.66

5.18

0.721

Bonus Pack

3.25

2.00

0.219

Coupons

1.25

1.24

0.754

Free samples

0.18

0.72

0.090

Scratch cards

0.56

0.54

0.957

Loyalty
3.5
1.40
0.051
Programs
Premium
In the sample the
families with more
than 4 members
were
2.75
2.18
0.615
favorable towards the price discount.
The families with less than 4 members were favorable towards
loyalty programs and bonus packs
However we did not find any significant difference between the
groups

Top 3 sales promotion tools across different product

categories-For Gender

Industry

Male

Female

#1

#2

#3

#1

#2

#3

Grocery

Price
discount

Bonus
Pack

Premiu
m

Price
discount

Premiu
m

Bonus
Pack

Apparel

Price
discount

Coupon
s

Premiu
m

Price
discount

Loyalty
Progra
m

Premium

Electronic goods

Price
discount

Coupon
s

Premiu
m

Price
discount

Scratch
cards

Loyalty
Program

Grooming
Products
And cosmetics

Price
discount

Premiu
m

Bonus
Pack

Price
discount

Premiu
m

Free samples

Fast food (eg:

Pizza)

Coupons

Price
discount

Premiu
m

Coupons

Price
discoun
t

Premium

Top 3 sales promotion tools across different product

categories-For Household size

Industry

<=4 members

>4 members

#1

#2

#3

#1

#2

#3

Grocery

Price
discount

Bonus
Pack

Premiu
m

Price
discount

Premiu
m

Bonus
Pack

Apparel

Price
discount

Loyalty
Program

Premiu
m

Price
discount

Coupon
s

Loyalty
Program

Electronic goods

Price
discount

Loyalty
Program

Premiu
m

Price
discount

Scratch
cards

Coupons

Grooming
Products
And cosmetics

Price
discount

Free
Samples

Premiu
m

Price
discount

Premiu
m

Free samples

Fast food (eg:

Pizza)

Coupons

Premiu
m

Price
discou
nt

Coupons

Price
discoun
t

Premium

Top 3 sales promotion tools

across different product
categories-For Household Income
Product
Category

Less than 3 Lakh

Greater than 9 lakh

#1

#2

#3

#1

#2

#3

Grocery

Price
discount

Loyalty
program

Premiu
m

Price
discount

Premiu
m

Bonus
Pack

Apparel

Price
discount

Loyalty
Program

Coupo
ns

Price
discount

loyalty

Coupons

Electronic goods

Price
discount

Price
discount

Premiu
m

Coupons

Grooming
Products
And cosmetics

Price
discount

Premiu
m

Bonus
Pack

Price
discount

Premiu
m

Bonus Pack

Fast food (eg:

Pizza)

Coupons

Premiu
m

Coupons

Price
discoun
t

Premium