A STUDY ON EXPLORING FACTORS

THAT INCREASE STUDENT SHOPPING

EXPERIENCE AT BIG BAZAAR

BY:

The Indian retail industry has presently emerged as one of

the most dynamic and fast paced industries as several
players have started to enter the market.
It accounts for over 10 per cent of the countrys gross
domestic product (GDP) and around eight per cent of the
employment in India. The country is today the fifth largest
global destination in the world for retail.
Several corporateS have planned to exploit the
opportunities in the Indian retail space, such as Reliance
Industries Ltd (RIL), which has lined up capital expenditure
of Rs 1.8 trillion (US$ 28.94 billion) for the next three years
for its petrochemicals, telecom and retail ventures.
With the growth in the retail industry, the corresponding
demand for real estate is also being created. Further, with
the online medium of retail gaining more and more
acceptance, there is a tremendous growth opportunity for
retail companies, both domestic and international.

Market Size

Indias retail market is expected to double to US$ 1 trillion by

2020 from US$ 600 billion in 2015 driven by income growth,
urbanisation and attitudinal shifts, highlighted the Boston
Consulting Group and Retailers Association of Indias report
titled, Retail 2020: Retrospect, Reinvent, Rewrite.
While the overall retail market will grow at 12 per cent per
annum, modern trade will grow twice as fast at 20 per cent
per annum, and traditional trade at 10 per cent, according to
a report titled Retail 2020: Retrospect, Reinvent, Rewrite by
Boston Consulting Group and Retailers Association of India.
The retail spending in the top seven Indian cities of India
currently amounts to Rs 3.58 trillion (US$ 57.56 billion), with
organised retail penetration at 19 per cent in 2014. It is
expected that the online retail will be at par with the physical
stores in five years

With the rising need for consumer goods in different

sectors including consumer electronics and home
appliances, many companies have invested in the Indian
retail space in the past few months. Some of them are:
Paytm plans to set up 30,000 to 50,000 retail outlets where
its customers can load cash on their digital wallets. The
company is also looking to enrol retailers - mostly kirana
stores - as merchants for accepting digital payments.
Mobile wallet company MobiKwik has partnered with
Jabong.com to provide mobile payment services to
Jabong's customers.
DataWind has partnered with HomeShop18 to expand its
retail footprint in the country. Under the partnership,
HomeShop18 and DataWind will jointly launch special sales
programs across broadcast, mobile and internet media to
create greater access of the latter's tablet range.

Amazon Inc and Flipkart India will invest

nearly Rs 2,300 crore (US$ 369.87 million) in
the near term as they plans to acquire more
customers in the country's fast-growing online
retail market.
FashionAndYou has opened three distribution
hubs in Surat, Mumbai and Bengaluru to
hasten deliveries.
Abu Dhabi-based Lulu Group plans to invest
Rs 2,500 crore (US$ 401.98 million) in a fruit
and vegetable processing unit, an integrated
meat processing unit and a modern shopping
mall in Hyderabad, Telangana.

COMPANY PROFILE

Big Bazaar is a chain of hypermarkets in India, with more

than 100 stores in operations. It is a subsidiary of Pantaloon
Retail India Ltd, Future Group, offers a wide range of
products including clothing, footwear, electronic appliances,
groceries and kitchen utensils.

You can also buy branded stuff from Reebok, Nike and Puma
here. It caters to every need of your family. Where Big
Bazaar scores over other stores is its value for money
proposition for the Indian customers.

The word hypermarket is derived from the French word

hypermarche, which is a combination of a supermarket and
department store.

The stores occupy an area which ranges from

anywhere between 80000 to 220000 sq. ft. and offer
a variety of food products like clothes, jewellery,
hardware, sports equipment, books, CDs, DVDs, TVs,
electrical equipment and computers etc.
Hypermarkets are today synonymous with one
stop shopping. The cheapest prices will normally be
found in these stores. Across thre world,
hypermarkets are usually part of a retail park, along
with other shops, cafeterias and restaurants.
A key element of differentiation between the
hypermarket and the other retail formats is that they
typically have destination locations. The
hypermarkets are designed to attract customers from
a significantly large area with their low price offers,
unique range and offers. It is the largest form of
organized retailing today.

Bazaar has different categories; such as

Food Bazaar
Apparels
General Merchandise:- At Big Bazaar, you will definitely get the best
products at the best prices- thats what it guarantees. With the ever
increasing array of private labels, it has opened the doors into the world
of fashion and general merchandise including home gurnishings,
utensils, crockery, cutlery, sports goods and much more at prices that
surprise us. Here we talk about the department stores, because Big
Bazaar based on the departments.

Department Stores:Carry broad variety and deep assortment organized into separate
deparment for displaying merchandise,
Major departments includes:Utensils
Plastics
Home dcor
Luggage
Toys
Footwear etc.

Store Organization:-

SWOT ANALYSIS
Strengths:
High brand equity enjoyed by Big Bazaar
State of the art infrastructure
A vast variety of stuff available under one roof
Everyday low prices, which attract customers
Maximum percent of footfalls converted in sales
Huge investment capacity
Biggest value retail chain in India
It offers a family shopping experience, where entire family can visit
together.
Available facilities such as online booking and delivery of goods.

Weakness:
Unable to meet store opening targets on time
Falling revenue per sq ft
General perception: Low price = Low quality
Overcrowded during offers
Long lines at billing counters which are time consuming
Limited only to value offering low priceproducts. A no of branded products
are still missing from Big Bazaars line of products. E.g. Jockey, Van heusen.

Opportunity:
A lot of scope in Indian organized retail as it stands at
approximately 4%.
Increasing mall culture in India.
Morepeoplethese days prefer to visit big stores where they
can find large variety under one roof

Threats:
Competition from other value retail chains such as Shoprite,
Reliance (Fresh and trends), Hypercity and D mart.
Unorganized retail also appears to be a threat to Big Bazaars
business. A large population still prefers to visit local
convenient stores for daily purchases
Changing Government policies
International players looking to foray India.

OBJECECTIVES
Objectives of Executive Training:
Gain Practical Knowledge on Retail Industry
Learn Selling Skills
Gain Knowledge about products
Understand Customer Behaviour
Deal with Different customers
Tasks Set By Big Bazaar:
First Gain Knowledge on Products
Understand Different Customers
Convience Customers to Purchase
Learn Different types of Foldings
Learn Tagging
Selling PC Cards to Customers

ACHIEVEMENTS
Understood Different Types of Products
I understood Different Types of Customers
I understood Buying Pattern of Customers
I recieve customers in a such a way, they only
ask me to show products
I Sold 3 PC Cards Worth of
5000(5000*3=15000)
I Sold 2 Pairs of Shirts and Trousers Per Day
Every Day I Do 40 Foldings
Every Day I Do 40 Taggings
I Convienced Good No Customers

METHODOLOGY
Methodology used for this project was
Questionaire. We Prepared questionaire which
gives idea regarding student shopping. We
collected opinions from students , who are
comming to Big bazar
for shoping. Questionaire contains questions
which contains options and generic questions

Questionaire:
Dear customer:
Name:

Family income per

annum :

Age:

Nameofcollage:

Class:

Gender:

1. Do you frequently shop at big bazaar:- (Yes/No)

2.How frequently do you shop at big bazaar:1.Every Week 2. Once in 2 weeks 3. Once in 3
Weeks 4. Once in a Month
3.Do you feel you find different product variety in
big bazaar :-(Yes/No)
4.what are the other places that you shop at:5. Reasons to shop at places other than Big Bazaar?
6.What are the specific category of clothes
preferred to be purchased at Big Bazaar?
1.formals 2. party wear 3. Branded 4.Non Branded
7.what are the aspects you miss at big bazaar:-

8. How would you rate the following at Big

Bazaar?
Ambience

factor

a)Music

b)Temperature

c)Lighting

d)Cleanliness

e)Location

1.Notsatisfied

2.slightly
satisfied

3.Moderately
satisfied

4.Satisfied

5.Extremely
satisfied

Data analysis
Chart no: 1 Shoping frequently at Big Bazaar

Q.How Frequently do yOu shop at Big Bazaar ?

Every week
90
Once in 2 week
100
Once in 3 week
50
Once in month
60

Interpretation:.
For above question 90 students told they shop every week and 100 Students told they
shop once in 2 weeks.50 students told they shop once in 3 weeks.60 students told they
shop once in month.Most students prefer to shop once in Two weeks
Chart no :2 Customer perception towards product variety available at Big
Bazaar
Q. Do you feel, you find different product variety in Big Bazaar ?
Yes
250
No
50

Interpretation:For above question 250 students told they find

different products, Big Bazaar continously Update
their product category. 50 students told product
variety is lacking in Big Bazaar.
Chart no :3 Shopping places visited by
students other than Big Bazaar
Q. What other places that you shop at ?
Reliance
30
Metro
50
PVP
50
PVR
30
Life style
50
M&m
20

Interpretation :For above question ,30 students told they prefer reliance for
shoping and 50 students toldthey prefer
metro for
shoping.50 students told they prefer PVP and 30 students
told they prefer PVR. 50 students told they prefer life style
for shopping. 20 students told they prefer M&M for
shoping.

Chart no :4 Reasons to shop at places

other than Big Bazaar
Q. Reasons to Shop at places other than Big
Bazaar ?
Quality
50
New varieties
60
Price
90
Offers
100

Interpretation:For above question 50 students told they

prefer Big Bazaar for quality products and 60
students told they prefer Big Bazaar becuase of
new varities.90 students told price of products
in Big Bazaar is less and 100 students told
becuase of offers they prefer Big Bazaar.

Chart no : 5
Q.What are category of clothes preffered to be purchased at Big
Bazaar ?
Formals
60
Party wear
70
Branded
70
Non branded
100

Interpretation:For above question 60 students prefer formals and 70 students

prefer party wear. 70 students prefer branded clothes and 100
students prefer non branded clothes becuase of discounts.

Chart no :6
Q. What are the aspects you missed at Big
Bazaar ?
Rain coats
100
No more no of brands
150
No proper maintance
50

Interpretation:For above question 100 students told rain coats are not
available in Big Bazaar and 150 students told Big Bazaar did
not have popular brands like lee, pepe Jeans .50 students
told no proper maintance.
Chart no : 7 Students rating for factors related to
Ambience
Q. How would you rate following at Big Bazaar ?
Satisfactory
Slightly satisfactory Not
Satisfactory
Music
140
50
10
Temperature 100
60
40
Lighting
130
50
20
Cleanliness
120
50
30
Location
180
20
0

Interpretation:Music:For above question 140 students voted Music is satisfactory and

50 students voted Music is slightly satisfactory.10 students voted
music is not satisfactory.
Temperature:For above question 100 students voted Temperature is
satisfactory and
60 students voted temperature is slightly satisfactory. 40 students
voted temperature is not satisfactory.

Lighting:For above question 130 students voted Lighting is

satisfactory and 50 students voted lighting is
slightly satifactory. 20 student voted Lighting is
not satisfactory,
cleaniness:For above question 120 students voted cleaniness
is satisfactory and 50 students voted cleaniness
is slightly satisfactory. 30 students voted
cleaniness is not satisfactory
Location:For above question 180 students voted Location is
satisfactory and 20 students voted location is
slightly satisfactory.

INTREPRETATION OF FINDINGS
Most of Students Shop once in Two Weeks, Few of
them Shop once in Week.
Most of People voted they find different product
variety in Big Bazar
Other places Students Shop like Reliance, PVP,
Shopper stop, Metro and Life style
Most of them Prefer to shop at Big bazar becuase of
Product variety and Qulality and Offers
Most of students buy Party ware and they prefer Other
brands
Raincoats need to be placed
Students like Music
Temperatue and Cleaniness need to improved
There are no Issues for Location

LIMITATIONS
Most of customers do window shopping
Customers will buy more when offers are there
Difficult to handle customers on saturdays and Sundays
Selling PC Cards for every customer is not easy
Most of time I am doing Folding and Taggings
Suggestions:
Big Bazaar need to concentrate more on visual
merchandising to reduce Window Shopping
Big Bazaar need to give offers to customers frequently
Assign good no of staff on week days
PC cards are only for Middle Aged People
Tagging and folding need to done every time

CONCLUSION
The report reveals that there is a huge scope for the growth
of organized retailing and improvement of big bazaar store in
Vijayawada city
With the changing lifestyle, modernization and
westernization there exists a huge scope for the growth of
big bazaar store and is there a threat to unorganized retailing
Big bazaar store are able to provide almost all categories of
iteams related all categories of iteams related to food,
health, beauty, products, clothing & footwear, durable goods
so it become quite easier for the customer to buy from one
shop and hence is convenient way of shopping when
compared to unorganized retailing
Aggressive marketing is the key to increasing the market
share in this area, since the market has a lot of potential
both in terms of un tapped market.
Maintanance and Product Variety would be profitable to Big
Bazaar.

Thank you