XIAOMI MI 5 AD CAMPAING

Creative over the horizon

GROUP MEMBERS

Khant Zaw Hein

Nyein Yoon Phyu

Nang Yee Mon

San San Maw

Myo Min Hein

CONTENTS

Introduction

Established objectives of the ad campaign

Target audience

Advertisement design

Promotion strategy

Choosing media

Media schedule

Advertising budget

Evaluation on the ad campaign

Brand Ambassador
Shwe Htoo

INTRODUCTION

We are launching Xiaomi

Mi 5 in Myanmar

MARKETING STRATEGIES FOR MI 5

Segmenting social economic, geographic
Targeting- middle class, urban
Positioning- the same for less value proposition

COMMUNICATION OBJECTIVES
To get the customer awareness of 15 millions within 6
months
To build a strong and high brand image among the
customers

TARGET AUDIENCE
All the potential customers from the big cities to small
towns and large villages around the country

TARGET AUDIENCE

ADVERTISEMENT DESIGN

PROMOTION STRATEGY
Advertising- product placement, billboard, outdoor ads,
fliers, video commercial, print ads
Publicity- present main sponsor to Myanmar Idol 2,
ghost writer
Public relation- technical support to colleges and high
schools
Sales promotion- product related accessories give
away

ANNUAL BUDGET
Activities

Budget

TV Broadcasting

60,000,000 Ks

News journals

30,000,000 Ks

Publicity

10,000,000 Ks

Public relation

20,000,000 Ks

Out door

5,000,000 Ks

Total

125,000,000 Ks

CHOOSING THE MEDIA

Newspaper ( 7day news, Internet Journal, Weekly Journal )

Channels ( MRTV, Channel 7, Skynet sports )
Radio ( Shwe FM, City FM, Mandalay FM )
Outdoor Ad ( BRT Public Transport )

MRTV4

No

No

Recommended
Program Name Air-Time

Mon

Tue

Wed

Thu

Fri

1 Khit Tit Pyo May

6:40-7:35

850000

850000

850000

850000

850000

2 Korean Series

17:05-18:00

850000

850000

850000

850000

850000

Recommended
Program Name

Air-Time

Saturday

Sunday

1 Khit Tit Pyo May

10:15-11:00

830000

830000

2 Korean Series

18:15-19:15

830000

830000

CHANNEL 7

No

No

Recommended
Program Name Air-Time

Mon

Tue

Wed

Thu

Fri

1 Running Man

8:00-9:00

500000

500000

500000

500000

500000

2 Korean Series

18:00-19:00

700000

700000

700000

700000

700000

Recommended
Program Name

Air-Time

Saturday

Sunday

1 Family Battle Show

02:00-03:00

450000

450000

2 Korean Series

18:00-19:00

600000

600000

EVALUATION OF AD CAMPAIGN