BHARTI

AIRTEL
LIMITED

ssion
atement

sion
atement

Hunger to win customers for life.

Our vision is to enrich the lives of our customers.
Our obsession is to win customers for life through
an exceptional experience
We aim to work towards our vision, driven by
our values of AIR - Alive, Inclusive & Respectful

lues
Location

New Delhi

iness Division

MOBILE SERVICES
TELEMEDIA SERVICES
AIRTEL BUSINESS
DIGITAL TV SERVICES

ancial
formance

Source:

http://www.airtel.in/about-bharti/equity/#

OT Analysis

Strengths
1.
2.
3.
4.

.
1.
2.

.
1.
2.
3.

.
1.
2.
3.

Largest Cellular Service Provider In India

Only Indian Operator That Has An International Submarine Cable
High Brand Visibility
Strong Advertising With Celebrity Brand Ambassadors

Weakness
Price Competition From BSNL And MTNL
Untapped Rural Market

Opportunities
Fast Expanding Cellular Market
Latest And Low Cost Technology
Untapped Rural Market

Threats
New Entrant's Low Price Offering
Saturation Point In Basic Telephony Service
Mobile Number Portability

mpetitor
alysis

Reliance
Ability To Attract Customers With Various Plans
Idea
Celebrity Brand Ambassadors
Vodafone
Most Popular Cellular Service Provider In India
Tata Docomo
Youth Appeal, Assistance/ JV From NTT Docomo (Japan)
MTNL
High On Cash And Established Infrastructure

Thank you!!