8 ANNUAL

NEW YEARS
BREAKFAST
th

MANUEL
STAMATAKIS
BOARD CHAIRMAN

JOHN BRADY
PRESIDENT & CEO

MERYL LEVITZ
PRESIDENT & CEO

KRISTEN
STANDISH
REGIONAL VICE
PRESIDENT,
MORRIS MEDIA

CEDRIC
ROCKAMORE

AMERICAN AIRLINES

VICE PRESIDENT OF PHL, HUB

OPERATIONS

MERYL LEVITZ
PRESIDENT & CEO

2016 IN
REVIEW

A RECORD YEAR FOR

HOTELS

CENTER CITY PHILADELPHIA, 2016

Record hotel
occupancy
Record leisure
room nights

RECORD HOTEL OCCUPANCY

CENTER CITY PHILADELPHIA, 2016

78%
3.2 MILLION ROOM NIGHTS
(2016 PROJECTION)

Source: CBRE Hotels

A RECORD YEAR FOR LEISURE

CENTER CITY PHILADELPHIA, 2016

1
MILLION
LEISURE HOTEL ROOM NIGHTS
(2016 PROJECTION)

Source: CBRE Hotels

LEISURE HOTEL ROOM

NIGHTS

CENTER CITY PHILADELPHIA, 2016

(2016

Source: CBRE Hotels

LEISURE HOTEL GUESTS

CENTER CITY PHILADELPHIA, 2016

in

WAS A LEISURE TRAVELER

Source: CBRE Hotels

SATURDAY NIGHT
OCCUPANCY

CENTER CITY PHILADELPHIA, 2016

( 2016 P R OJ ECT IO N )
Source: CBRE Hotels

TOURISM AS AN ECONOMIC
ENGINE
PHILADELPHIA REGION, 2015

Taxes on visitor spending

help fund essential
services:
$612
million
Tourism supports jobs:

93,000
Visitor spending
supports businesses:

Source: Econsult Solutions, Inc.

WEB & SOCIAL

MEDIA

VISITPHILLY.COM
&
UWISHUNU.COM

TOTAL VISITATION

VISITPHILLY.COM & UWISHUNU.COM

20
MILLION
WEB VISITS IN 2016

Source: Google Analytics

MEASURING IMPACT
WEB SURVEY RESULTS

90%
FOUND MORE TO DO
Source: 2016 VISIT PHILADELPHIA Website Survey

SENDING VISITS TO
PARTNERS

GENERATING ONLINE REFERRALS

4
MILLION
CLICKS TO PARTNER
WEBSITES

Source: Google Analytics

TOP FIVE MOST POPULAR

PAGES
VISITPHILLY.COM & UWISHUNU.COM

#5
The 25 Most Visited
Attractions in
Philadelphia

Source: Google Analytics

TOP FIVE MOST POPULAR

PAGES
VISITPHILLY.COM & UWISHUNU.COM

#4
Top 25 Things To Do
With Kids In
Philadelphia

Source: Google Analytics

TOP FIVE MOST POPULAR

PAGES
VISITPHILLY.COM & UWISHUNU.COM

#3
10 Most Booked
Restaurants in
Philadelphia

Source: Google Analytics

TOP FIVE MOST POPULAR

PAGES
VISITPHILLY.COM & UWISHUNU.COM

#2
50 Biggest Events &
Festivals Coming to
Philly in 2016

Source: Google Analytics

TOP FIVE MOST POPULAR

PAGES
VISITPHILLY.COM & UWISHUNU.COM

#1
Top 10 Spots For
Authentic Philly
Cheesesteaks

Source: Google Analytics

#VISITPHILLY
SOCIAL MEDIA

FANS & FOLLOWERS

VISIT PHILLY SOCIAL MEDIA

1.3
MILLION
FANS & FOLLOWERS

IMPRESSIONS &
ENGAGEMENTS

VISIT PHILLY SOCIAL MEDIA

10,000
POSTS

327 MILLION
IMPRESSIONS

8.9 MILLION
ENGAGEMENTS

NEW ON SOCIAL:
LIVE VIDEO
CONTENT

BRAND
CAMPAIGN

Hoboken Station

Penn Station

TV Commercial

WITH LOVE, PHILADELPHIA

XOXO
BRAND CAMPAIGN RESULTS, 2016

300
MILLION
TOTAL IMPRESSIONS
DELIVERED

EARNED MEDIA

A-LIST MEDIA

EARNED MEDIA STORIES IN

2016

TRAVEL FEATURES, EVENT COVERAGE &

BEST-OF LISTS

9,50

EARNED MEDIA 2016

IMPRESSIONS & VALUE

1
BILLION
$28
IMPRESSIONS

Philadelphia
may surprise
you

You
probably
didn't think
Philadelphia
could get
any more
patriotic,
but its
about to

Philly is one of
16 destinations
travelers should
explore now

One of the
best winter
escapes in the
United States

Phillys historic
core is present at
every turn, but
today, it exudes a
fresh, dynamic
spirit

Philadelphias
dining scene is
positively
booming

Philly as a culinary
destination feels
like an organic
accomplishment

Philadelphia
also boasts some
of the most
delicious and
decadent BYOBs
in the country

A
tinderbox
of culinary
creativity

Tons of
authentic and
top-notch
attractions

History buffs,
this city is for
you

One of the
worlds 6 best
shopping cities

The popular
Canadian
tourist
destination is
a treasure
trove of free
art

Home to
world-class art
museums,
sprawling
parks, and a
buzzy
restaurant

Philadelphia is
buzzing with
excitement

The economic
impact of Visit
Philadelphias
work is
palpable

VISIT PHILLY
OVERNIGHT
HOTEL PACKAGE

WINTER
GETAWAY
Winter
Getaway

VISIT PHILLY OVERNIGHT HOTEL PACKAGE

WINTER GETAWAY

VISIT PHILLY OVERNIGHT HOTEL PACKAGE

80%
INCREASE IN PACKAGE
SALES
FOR DECEMBER

VISIT PHILLY OVERNIGHT HOTEL

PACKAGE
YEAR-END PERFORMANCE, 2016

11,000+
PACKAGES
+24% OVER 2015

16,000+ ROOM
NIGHTS
+26% OVER 2015

2016: A RECORD YEAR

BREAKING RECORDS ACROSS THE

BOARD
78% hotel occupancy (projected)
1 million leisure room nights
(projected)
37 of 53 Saturdays hit 90%
occupancy
20 million visits to our call-to-action
websites

LOOKING AHEAD
AT 2017

JOINT
MARKETING
PARTNERS

WHAT ELSE IS
NEW
FOR 2017?

Verizon Center, DC

AFRICAN-AMERICAN
MARKETING

LATINO MARKETING ADVISORY

COMMITTEE

ONE BIG LGBT YEAR FOR

PHILLY

NEW
INTERACTIVE
DIGITAL
CONTENT

VIRTUAL VISITATION

NEW 360 VIDEO, PHOTO & VIRTUAL

EXPERIENCE

YEAR TWO:
PHILADELPHIAS
HISTORIC DISTRICT

TRACKING
TRENDS:
FOOD TOURISM

Food is now the leading hook of

travel Skift

FOOD THINK TANKS

STAFFING NEWS

OUTLOOK FOR
2017

SHEILA HESS
CITY REPRESENTATIVE

20 IN 2017

AMERICAN WATERCOLOR IN
THE AGE OF HOMER AND
SARGENT
MARCH 1MAY 14, 2017

JENNIFER FRANCIS
EXECUTIVE DIRECTOR OF
MARKETING AND

40TH ANNIVERSARY
CELEBRATIONS
MARCH-AUGUST 2017

ATRICIA WILSON ADEN

RESIDENT AND CEO

CELEBRATING 20 YEARS AS
PHILADELPHIAS GARDEN
DISTRICT
APRIL-SEPTEMBER 4, 2017

MARTHA SHARKEY
EXECUTIVE DIRECTOR
CHESTNUT HILL BUSINESS

GRAND OPENING
APRIL 19, 2017

MICHAEL QUINN

PRESIDENT AND CEO

NFL DRAFT

APRIL 27-29, 2017

ARRY NEEDLE

XECUTIVE DIRECTOR, PHL SPORTS

123RD PENN RELAYS

CARNIVAL
APRIL 27-29, 2017

NIS ELTON COCHRAN-FIKE

ISTANT DIRECTOR OF ATHLETICS

PHILLY TECH WEEK

APRIL 28MAY 6, 2017

ATHERINE SONTAG

ENIOR EVENTS MANAGER, TECHNICAL.

THE MAIN FOUNTAIN GARDEN

RETURNS
PREMIERING MAY 27, 2017

MARNIE CONLEY

VICE PRESIDENT
MARKETING AND COMMUNICATIONS

50 UNIQUE EXPERIENCES IN
FAIRMOUNT PARK
SPRING 2017

RICK MAGDER

EXECUTIVE DIRECTOR

GRAND OPENING
SPRING 2017

MICHAEL TAYLOR

GENERAL MANAGER

ODUNDE

JUNE 11, 2017

BUMI FERNANDEZ

EO

ANDREW WYETH: IN
RETROSPECT

JUNE 24SEPTEMBER 17, 2017

AUDREY LEWIS

CURATOR

25TH ANNIVERSARY
JUNE 29JULY 4, 2017

EFF GUARACINO

RESIDENT AND CEO

LOVE PARK RE-OPENING

SUMMER 2017

ARPANA PALANTINO
DEPUTY COMMISSIONER
CAPITAL INFRASTRUCTURE AND
NATURAL LANDS MANAGEMENT

O17

SEPTEMBER 14-25, 2017

DAVID DEVAN

EXECUTIVE DIRECTOR,
OPERA PHILADELPHIA

FIREFLIES

SEPTEMBER 15-OCTOBER 8, 2017

(TENTATIVE END DATE)

CAITLIN MARTIN

MEDIA AND COMMUNICATIONS MANAGE

TERRACOTTA WARRIORS
OF THE FIRST EMPEROR

SEPTEMBER 30, 2017MARCH 4, 2018

DERRICK PITTS

CHIEF ASTRONOMER

REVOLUTIONS
NOW OPEN

CHRISTIE JONES

EVENT SALES MANAGER

BUCKS COUNTY PLAYHOUSE

UPCOMING PROGRAMMING

ALEXANDER FRASER
PRODUCING DIRECTOR

NEW AUDIO TOUR & MORE

YEARLONG

MICHAEL FLYNN

CE PRESIDENT,
TERPRETATION AND VISITOR EXPERIEN

PLAN FOR VACATION DAY:

JANUARY 31
POWERED BY THE U.S. TRAVEL
ASSOCIATION

THANK YOU

THANK YOU
TO OUR SPONSORS