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    Josh Blevins, Latia Gates, Austin Kelley Ryan Mullins, and Visith Thepphasone

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    Anonymous z1hY6Sz
    This document provides a company profile and marketing recommendations for SolFarm, a solar panel installation company. It outlines that SolFarm aims to broaden its customer base through cold calls, surveys, and developing sales scripts. It also recommends increasing brand awareness through a newsletter, networking, advertising, and creating consistent content. The document suggests offering additional services like micro hydro power and internship opportunities to further improve the marketing strategy.

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    Josh Blevins, Latia Gates, Austin Kelley Ryan Mullins, and Visith Thepphasone

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    Anonymous z1hY6Sz
    8 views12 pages
    This document provides a company profile and marketing recommendations for SolFarm, a solar panel installation company. It outlines that SolFarm aims to broaden its customer base through cold calls, surveys, and developing sales scripts. It also recommends increasing brand awareness through a newsletter, networking, advertising, and creating consistent content. The document suggests offering additional services like micro hydro power and internship opportunities to further improve the marketing strategy.

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    This document provides a company profile and marketing recommendations for SolFarm, a solar panel installation company. It outlines that SolFarm aims to broaden its customer base through cold calls, surveys, and developing sales scripts. It also recommends increasing brand awareness through a newsletter, networking, advertising, and creating consistent content. The document suggests offering additional services like micro hydro power and internship opportunities to further improve the marketing strategy.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    8 views12 pages

    Josh Blevins, Latia Gates, Austin Kelley Ryan Mullins, and Visith Thepphasone

    Uploaded by

    Anonymous z1hY6Sz
    This document provides a company profile and marketing recommendations for SolFarm, a solar panel installation company. It outlines that SolFarm aims to broaden its customer base through cold calls, surveys, and developing sales scripts. It also recommends increasing brand awareness through a newsletter, networking, advertising, and creating consistent content. The document suggests offering additional services like micro hydro power and internship opportunities to further improve the marketing strategy.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 12

    JOSH BLEVINS, LATIA GATES, AUSTIN KELLEY RYAN MULLINS , AND

    VISITH THEPPHASONE

    COMPANY PROFILE
    Company Name: SolFarm
    Owner: Michael Diethelm
    Industry: Solar Panel Installation
    Expectation:
    Ways to improve marketing strategy:
    Increase Potential Customers
    Increase Brand Awareness

    SITUATIONAL ANALYSIS
    The Situation Analysis consist of the following:
    Market Summary
    Market Demographics
    Market Growth
    Competitive Benchmarching
    Product Offering

    Channel of Distribution
    Channel Method

    COMPETITION

    SWOT ANALYSIS

    MARKETING MIX

    MARKETING RECOMMENDATIONS
    Broaden and Understand Customer Base
    Cold Calls
    Survey
    Increase Brand Awareness
    Newsletter
    Brand Recall and Recognition
    Create Content Schedule
    Other Recommendation
    Other Services and Products
    Internship

    Broaden and Understand Customer Base


    Cold Calls
    - Sale Scripts
    - Commercial
    - Residential
    - Divided by Industries
    Survey
    - Develop Research

    Increase Brand
    Awareness

    Ad screen shot of
    Newsletter

    Newsletter
    -Enhance customer knowledge and interaction

    Brand Recall and Recognition


    -Networking
    -Advertising
    -Customer Service

    Content Schedule
    It helps create original content for customers

    Other Recommendation

    Other Services and Products


    - Micro Hydro Power
    - Solar Thermal Heating
    - Radiant Heating
    - Tesla Solar Panels
    Internship

    THANK YOU FOR THIS AMAZING AND


    UNFORGETTABLE OPPORTUNITY!
    ARE THERE ANY QUESTION?

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