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    New Product Concept Test

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    Wael_Barakat_3179
    This document summarizes a concept test for a new men's facial cream called Orgánico Facial Crema. The research was conducted using an online panel to evaluate the product concept and identify key areas of differentiation from existing products. Over 200 consumers reviewed the product description and illustration. The results uncovered three areas that differentiated the new product and were also among the top reasons driving product preference. Based on the findings, the manufacturer added two new formulations. This expanded line led to increased demand over competitors' products. The concept test helped refine the product positioning and launch new variants successfully.

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    New Product Concept Test

    Uploaded by

    Wael_Barakat_3179
    334 views7 pages
    This document summarizes a concept test for a new men's facial cream called Orgánico Facial Crema. The research was conducted using an online panel to evaluate the product concept and identify key areas of differentiation from existing products. Over 200 consumers reviewed the product description and illustration. The results uncovered three areas that differentiated the new product and were also among the top reasons driving product preference. Based on the findings, the manufacturer added two new formulations. This expanded line led to increased demand over competitors' products. The concept test helped refine the product positioning and launch new variants successfully.

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    new product concept in marketing research

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    This document summarizes a concept test for a new men's facial cream called Orgánico Facial Crema. The research was conducted using an online panel to evaluate the product concept and identify key areas of differentiation from existing products. Over 200 consumers reviewed the product description and illustration. The results uncovered three areas that differentiated the new product and were also among the top reasons driving product preference. Based on the findings, the manufacturer added two new formulations. This expanded line led to increased demand over competitors' products. The concept test helped refine the product positioning and launch new variants successfully.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    334 views7 pages

    New Product Concept Test

    Uploaded by

    Wael_Barakat_3179
    This document summarizes a concept test for a new men's facial cream called Orgánico Facial Crema. The research was conducted using an online panel to evaluate the product concept and identify key areas of differentiation from existing products. Over 200 consumers reviewed the product description and illustration. The results uncovered three areas that differentiated the new product and were also among the top reasons driving product preference. Based on the findings, the manufacturer added two new formulations. This expanded line led to increased demand over competitors' products. The concept test helped refine the product positioning and launch new variants successfully.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 7

    NEW PRODUCT

    CONCEPT TEST
    MARKET RESEARCH / EXECUTIVE MBA PROGRAM
    COHORT 9

    WHAT IS CONCEPT
    TESTING?
    Concept Testing
    is the process of evaluating consumer

    response to an idea before introducing a


    product to market.
    Concept testing identifies perceptions, wants

    and needs of a product or service.

    EVALUATE A NEW PRODUCT


    CONCEPT
    How to evaluate and refine the concepts
    positioning?

    For contemplating these research, we have


    intend to focus first on three strategic questions:
    When should you conduct a test market?
    What can you learn from a test market?
    How should you use information from a test
    market?

    RESEARCH OBJECTIVE
    New product Orgnico Facial Crema, The all-Natural Lotion for Men

    Category: Consumer Health and Beauty Products


    Methods:

    New Product Concept Test


    Primary objective of the research was to evaluate a new product
    concept
    The use of simulation models and test markets in the laboratory
    environment to know the key drivers of presence for personal care
    products in order to define the product.
    In research we have to way for new product, whether to test market
    is a compromise between collecting more information, which
    considerable direct and indirect cost, to reduce uncertainty, and
    introducing the product immediately to make money.

    RESEARCH DESIGN &


    METHOD
    Exploratory research with qualitative research
    Online research and used product users and nonusers

    recruited from the American Consumer Opinion panel.


    They use for analysis Decision Analysts proprietary

    online panel as global platform for analytical


    consulting.
    More than 200 consumers interested in the product

    category evaluated the product concept by reviewing


    a product illustration and description

    RESULT
    As a result of research uncovered three key areas of product

    differentiation versus currently marketed products.


    As know-how holding, company sanitized the three key area of
    differentiation in case
    These areas of differentiation were also among the top key
    drivers of product preference.
    Based on the results of this research, the product manufacturer
    added two new product formulations to its product line-up
    This effort led to an increase in demand for the manufacturers
    product line over competitive lines.

    THANK YOU
    MARKET RESEARCH / EXECUTIVE MBA PROGRAM
    COHORT 9
    DR. ALAA ELGHARABAWY
    PRESENTED BY:
    WAEL BARAKAT

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