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Flipkart
Flipkart
Analysis
FLIPKART
Prepared by: Ashish Jha, Parth Amin, Sunil
Contents
Interesting Facts
Market Overview & Growth
Current Status of Company
Portfolio
Marketing Mix (4 Ps)
S.W.O.T. Analysis
Finance & Revenue
Competitors
Target Group & Sinus-Milieus
The Journey
Future Plans & Image Intended
Marketing Campaign
Recommendations
Interesting Facts
Initial Investment less than 8000 USD & Revenue more than USD
$1 billion
Operating office cost at USD 124
Sells nearly 30 products per minute
Ex-employee of Amazon Bansal duos owns a company known as
Indian Amazon
Market Overview
Operates in India only
Types of Market
Physical
Non-physical
E-commerce market in India worth more than USD 12.16 bn
Size
354 mn Internet users
More than 50 mn online shoppers
Electronics and Apparels are the biggest categories
Market Growth
Portfolio
S.W.O.T. Analysis
(Contd)
S.W.O.T. Analysis
Finance
Flipkart receive funds approx.
USD 3.151 billion in 10 rounds
from:
Accel India,
Tiger Global,
DST Global,
Naspers,
ICONIQ Capital,
Dragoneer Investment
Group,
Morgan Stanley Wealth
Management, and many
Revenue
Revenue in Millions (INR)
50000
28000
11800
40
2008 - 09
200
2009 - 10
750
2010 - 11
5000
2011 - 12
2012 - 13
2013 -14
2014 - 15
Competitors
Flipkart
Snapde
al
Target Group
Youth population
Frequent Internet users
Discount seekers
Academic Institutes
Sinus-Milieus in India
Current Positioning
New middle class
High achiever
Adaptive Pragmatist
Target Positioning
Precarious Milieu
Escapist Milieu
The Journey
Future Plans
Developing IT Infrastructure
Developing own Logistics in order to reduce the dependency on
third party
Expansion of warehouses in various cities
More categories in products and resolve the gaps in existing
Reducing online customer traffic
Seeking more investors to retain current pace
Launch of Flipkart Flyte
Image Intended
Marketing Campaign
Recommendations
Establishment of internet connections in remote areas
More regional language options
More offline stores
Avoid overnight success strategies
References
www.flipkart.com
www.worldwidejournals.com
www.republication.com
www.slideshare.com
http://trak.in/tags/business/2015/07/28/flipkart-funding-700m15b-valuation/
www.google-images.com
Social networks