Professional Documents
Culture Documents
Brand
Brand
Ô
Ô
¢
'
'
'
w Name
w Logos
w Symbol (Golden arches, Pug, Swoosh)
w Numbers (Maruti 800, Levi¶s 501, James Bond
007, Nokia 1100)
w Packaging (Absolut vodka, Frooti in tetra packs)
w Sound: Harley Davidson
%
± differentiated
± relevant
%
The Coca-Cola Brand is«
w Savvy customers
% )
Love *
Mark
TradeMark
Trust-Mark
% )'$
)