Professional Documents
Culture Documents
Corporate Advertising
Corporate Advertising
E
ADVERTISI
NG
Maruti Nexa
http://
www.livemint.com/Companies/ATS1TB4kif0XTGqRfxpRtN
/Maruti-Suzuki-spends-Rs2000-crore-on-Nexa-dealer
ships-in-im.html
Its all part of a makeover Maruti is attempting to
shed the dads car image it has come to acquire over
the years since its inception in 1984. A key element
of the makeover is Nexathe new premium sales
outlet network on which Maruti and its dealers have
invested Rs2,000 crore in the past year.
https://www.youtube.com/watch?v=T
x-PikrdFWY
management
evaluates
public
function
attitudes
Which
And
an
organization
with
the
public
Identification of
PR
policies and
procedures
Development and
execution of the
program
Public
Relations
Public
Relations
Integrated
Marketing
Department
Public
Relations
Improve ROI
Benefits of MPR
A cost-effective way to reach the market
Highly targeted way to conduct public relations
Endorsements by independent third parties
Achievement of credibility
Makes advertising messages more credible
Breaks though the clutter
Circumvents resistance to sales efforts
Improved media involvement w/customers
Creates influence among opinion leaders
Improved ROI
Disadvantages of MRP
Establishing a PR Plan
Developing and Executing a PR
Program
Measuring Program Effectiveness
Interview
PR Tools
The
Internet
Exclusives
Community
Involvement
Image
Building
PR
Provides
Avoidance
of Clutter
Selectivity
Lead
Generation
Publicity
PUBLICITY
The generation of news about a person,
product, or service that appears in the
media
A short-term strategy
Substantial credibility
News value
Significant word-of-mouth
Disadvantages
Corporate Advertising
An extension of the PR function
Image
enhancement
Assuming a position
on an issue or cause
Seeks
involvement
Event
Sponsorship
Sponsorships
Recruitment
Advocacy
Advertising
Cause-related
Advertising
Financial Support
Recruitment
https://www.youtube.com/watch?
v=iSSMZgo1640&list=PLX2gs7ibxJKXVb5TJY9bP3RTviJM3leh