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    This presentation discusses Apple and Microsoft as the world's most valuable brands in 2015. It provides key reasons for the success of Apple, such as selling 74.8 million iPhones worldwide and revolutionizing industries like music players, tablets, smartphones, and computers. Graphs show Apple's revenue compared to GDP and the wealth of billionaires. Reasons for Microsoft's success include Windows 10, $94 billion in sales, and new products like HoloLens. The presentation was prepared for a professor at the University of Rajshahi.

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    This presentation discusses Apple and Microsoft as the world's most valuable brands in 2015. It provides key reasons for the success of Apple, such as selling 74.8 million iPhones worldwide and revolutionizing industries like music players, tablets, smartphones, and computers. Graphs show Apple's revenue compared to GDP and the wealth of billionaires. Reasons for Microsoft's success include Windows 10, $94 billion in sales, and new products like HoloLens. The presentation was prepared for a professor at the University of Rajshahi.

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    23 views12 pages

    Welcome To My Presentation

    Uploaded by

    Sanjib Babu
    This presentation discusses Apple and Microsoft as the world's most valuable brands in 2015. It provides key reasons for the success of Apple, such as selling 74.8 million iPhones worldwide and revolutionizing industries like music players, tablets, smartphones, and computers. Graphs show Apple's revenue compared to GDP and the wealth of billionaires. Reasons for Microsoft's success include Windows 10, $94 billion in sales, and new products like HoloLens. The presentation was prepared for a professor at the University of Rajshahi.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 12

    Welcome To My

    Presentation

    Presentation on

    Apple And Microsoft Head The World's Most Valuable Brands2015


    Apple And Microsoft Head The World's Most Valuable Brands2015

    Prepared For
    Mr. Md. Shariful Islam
    Fellow ( Associate Professor )
    Institution of Business Administration
    University of Rajshahi

    PreparedBy
    SanjibKumarMaitra

    Key Reasons of Apple Success

    The company sold 74.8 million smart phones worldwide.


    Number of iphone sold compared to county population(In Billions)

    1600
    1400
    1200
    1000
    800
    600
    400
    200
    0

    1357

    1252

    316

    China

    India

    US

    74.5

    64.1

    23.1

    Apple

    UK

    Australia

    Key Reasons of Apple Success

    The company relies on fan base.

    Apple makes more money than any company ever.


    Master of some trades, rather than a jack of all

    Key Reasons of Apple Success

    Apple revolutionized four industries over the past 15 years.

    iphone

    ipad

    ipod

    Next Target

    itune

    Comparative Analysis of Apple


    Apple predicted revenues compared to world GDP
    Apple predicted revenue compared to world GDP ranking in US$ (billions)
    Chile

    264.1

    Finland

    276.3

    Egypt

    284.9

    Philippines

    289.7

    Hong Kong

    292.4

    Apple

    298

    Israel

    305

    Singapore

    307.1

    Malaysia

    336.9

    South Africa

    341.2
    0

    50

    100

    150

    200

    250

    300

    350

    400

    Comparative Analysis of Apple

    Apple first quarter profits compared to estimated wealth of the world's richest people

    Apple 1st quater profit compared to estimated wealth of world richest man in US$(billions)

    58.2
    64

    18

    76
    72

    Bill Gates
    Carlos Slim Helu
    and family
    Amancio Ortega
    Warren Buffett
    Apple

    Comparative Analysis of Apple


    In terms of advertising cost

    Advertising Cost US$ ( Billions)

    3.5

    2.5

    1.2

    Samsung
    Apple
    Microsoft
    Others

    Key Reasons of Microsoft Success

    Windows 10
    $94-billion-in-sales.
    Introducing captivating products like its HoloLens

    Hololens

    Windows 10

    Key Reasons of Microsoft Success

    Turned most bitter rivals into partners


    Appointment of Satya Nadella As CEO

    Satya Nadella

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