Professional Documents
Culture Documents
Brands Equity
Brands Equity
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The Brand Audit is an exhaustive
effort to set down, in black and white,
the intangible cluster of feelings,
impressions, connections, opinions,
flashes of memory, hopes and
satisfactions ... and, yes, criticisms and
disappointments ... which blend
together to form the consumer¶s
perception of the Brand
Source: O&M
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Swoosh
Just do it
Performance
Great ads
Air
Technology
Style and design
Michael Jordan
Source: O&M
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D feel invincible.´
Source: O&M
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