THE RISE OF THE MOBILE PLATFORM

Marion MckoyCarter

INTRODUCTION

More businesses are being transacted each

day
by way of a mobile device.

Instead of it

being
deemed e-commerce it is m-commerce.
Now, depending on your budget you may be
able to have both a mobile site and an app.

The Mobile Platform Transforms Online Advertising

The

convergence of social, video and mobile

technology is rapidly changing the face of
advertising.

People

are accessing, consuming,

sharing content in more varied ways
ever, and marketers have scores of
opportunities to understand, reach,
engage with consumers.

and
than
new
and

The Mobile Platform: Technology

Figure 1.4 illustrates the rapid growth of m-commerce

following the introduction of mobile devices. In 2011, mcommerce was only 7% of all e-commerce. By 2013 it had
grown to 15%, and in 2016 is estimated to be 23% - nearly
a quarter of all e-commerce.
500
400
300
200
100
0

mobile
commerce
e commerce

M COMMERCE SALES BY DEVICES

70
60
50
40

Tablets
Cell phones
Other

30
20
10
0

2011

2012

2013

2014

2015

2016

Changes in Consumer and

Corporate Behaviour
Changes in consumer and corporate
behaviour involves both hardware and
software as well as society and cultural
changes.

ADVANTAGES OF MOBILE
COMMERCE
Easy

to work with

Direct

marketing

Cover

wild distance

More

convenient to carry

Instant

results

DISADVANTAGES OF MOBILE
COMMERCE

Privacy issues

Navigation on a mobile phone

Smart phone limitation

Connectivity

USES OF MOBILE PHONES

Mobile phones can be used for any of the following
purposes:
- A communicative device
- A transactional device

- A connective device
- An intelligent device

How mobile phones have

changed our lives
A mobile phone makes us available to others,
be they businesses or individuals, 24 hours a
day, 7 days a week. It gives enormous
opportunities for businesses to really connect
with and understand consumers and for
consumers to have more meaningful
relationships with businesses.

CONCLUSION/RECOMMENDATION
The rapid advances in mobile technology have led to a world
where there is no single accepted approach. Management
should continue implementing varied ways to reach new and
existing customers in order to stay ahead of their
competition.

THE END