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2b-Function and Selection of Marketing Channels
2b-Function and Selection of Marketing Channels
Delivery Network
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Learning Objectives
After studying this chapter, you should be able to:
1. Explain how companies use marketing channels
and discuss the functions these channels perform
2.
3.
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Chapter Outline
1. Supply Chains and the Value Delivery Network
2. The Nature and Importance of Marketing
Channels
3. Channel Behavior and Organization
4. Channel Design Decisions
5. Channel Management Decisions
6. Public Policy and Distribution Decisions
7. Marketing Logistics and Supply Chain
Management
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Industrial distributors
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