Professional Documents
Culture Documents
Performance Management
Performance Management
Performance Management
Goals Objectives
General Specific
Intangible Measurable
Broad Narrow
Abstract Concrete
Strategiclong-range Tacticalshort-
direction, set by senior range, set by
management managers to support
the accomplishment
of goals
Goal Vs Objective example
Goal: To double the number of people using your web-
conferencing service.
Objectives may be as follows:
Gain awareness by placing print ads in four regional
markets and by airing radio ads in two major markets
(by June 10)
Attract first-time customers by offering an online
giveaway of $1,000 (by June 1)
Cultivate prospects by implementing a permission-based
weekly e-mail to 2,500 targeted contacts (by July 10)
Convert 10 percent of prospects to clients, using e-mail
reminders (beginning July 25)
Critical success factors
Critical success factors indicate those areas of corporate
performance that are vital to the successful
accomplishment of the organizations mission.
CSFs describe the key issues to which attention must be
given if the organization is to thrive and grow. Thus they
could be described as the drivers of organizational
performance.
The following is an example of the critical success factors
drawn up for a small but growing pharmaceutical
company:
Product development
Market development
Process innovation
Customer service
Human resources
Asset utilization
Key Performance
Indicator
Akey performance indicator(KPI) is a business
metric used to evaluate factors that are crucial to the
success of an organization.
KPIs help managers and employees gauge the
effectiveness of various functions and processes
important to achieving organizational goals.
KPIs are intrinsically linked to a firm's strategicgoals
and are used to help managers assess whether they
are on or off target as they work towards those goals.
For e.g.: A marketing group will look at the
contribution of marketing generated sales leads to
total revenue over time to gauge their effectiveness.
Human resources will look at employee engagement,
employee turnover, time-to-fill open positions and
other related metrics.
Key Performance Indicators
(KPI)
KPIs measure how well companies, business units,
projects or individuals are performing compared to
their strategic goals and objectives.
Well-designed KPIs provide the vital navigation
instruments that give clear understanding of current
levels of performance.
KPIs are closely tied to strategic objectives and help
to answer the most critical business questions.
Key Performance Indicators are used in four main
areas:
Revenue improvement
Cost reduction
Process cycle-time improvement
Increased customer satisfaction
Qualities of a good KPI
KPIs reflect Strategic Value Drivers: that which when
executed properly guarantee future success.
KPIs should cascade throughout an organization: as
goals, plans for the group.
KPIs are based on corporate standards: They work only
in presence of standardized measurements.
Available and Measurable: use only those metrics as KPIs
which are available and can be measured.
Contribute to the overall target: If a metric does not
greatly impact the business bottom-line then it is not a good
KPI.
Relevant: Should be relevant to the business objectives.
Instantly useful: Should be able to quickly take actions
Timely: Should be available in a timely manner for taking
timely decisions.
Empowers users
KPI story
KPIs & CSFs
Difference between CSF &
KPI
Example 1: A restaurant: To increase profit in the operating year 2016-17
CSF KPI
Market share % of market
Customer satisfaction % of customers who are satisfied
Meal quality % of meals returned because of poor quality
Example 2: Whitegoods manufacturer: To increase the operating profit .