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  • 10/90 Rule

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    Ishan
    3 views2 pages
    Only 10% of data provides meaningful insights, while 90% is just noise; as an organization grows, the useful information portion may shrink to 5% or even lower, requiring more skilled analysis to properly interpret data and tie customer actions back to correct marketing campaigns.

    Original Description:

    Web Analytics 90/10

    Original Title

    90/10

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    Only 10% of data provides meaningful insights, while 90% is just noise; as an organization grows, the useful information portion may shrink to 5% or even lower, requiring more skilled analysis to properly interpret data and tie customer actions back to correct marketing campaigns.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    3 views2 pages

    10/90 Rule

    Uploaded by

    Ishan
    Only 10% of data provides meaningful insights, while 90% is just noise; as an organization grows, the useful information portion may shrink to 5% or even lower, requiring more skilled analysis to properly interpret data and tie customer actions back to correct marketing campaigns.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 2

    10/90 Rule

    Group 2
    Insights

    Generating actionable insights from data of high volume, velocity or


    variability pose threats of misinterpretation.

    Its not the tool but the person behind it which matters.

    A highly skilled person can result into clicks being tied to correct campaigns

    Increase in size of organization requires the rule to be shifted to even 5/95 or


    even lower.

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