EVOLUTIONARY CHANGES IN FASHION

Relevant examples :-
Sari & blouse
Mens Suit
Sports-shoes
Eyewear frames
Watches
Cars
Computers

1
ORIGIN & HISTORY OF SARI
Word 'sari' evolved from the word 'sattika' mentioned in Jain & Buddhist literature.

History of Indian clothing trace the sari back to the Indus Valley Civilization (2800-
1800 BCE
Earliest known depiction of the sari is the statue of an Indus valley priest wearing a
drape.

Some costume historians believe that the men's dhoti or

lungi (sarong), which is the oldest Indian draped garment,
is the forerunner of the sari.

Poetic references during the sangam period in ancient

Tamil Nadu, mention it as a single piece of clothing which
served as both lower garment and head covering

2
 Its believed until the 14th century, dhoti was worn by men, and women used
to wear a breast band and a veil or wrap that could be used to cover the
upper body or head. No one wore blouses.

The two-piece Kerala mundum neryathum (mundu, a dhoti or sarong,

neryath, a shawl, in Malayalam) is a survival of ancient Indian clothing
styles, the one-piece sari is a modern innovation, created by combining the
two pieces of the mundum neryathum.

3
EVOLUTION OF DRAPES IN SARIS

Dravidian Family
These saris were found in Tamil Nadu.
They were draped with one piece of cloth &
women of each region adapted the drape to
keep their legs covered
Dhoti Family
The most ancient recorded Indian drape is the dhoti.
4
 Gond-related Family
Many variations of the Gond sari
are found on women of all castes
living in what was historically the
Nivi Family Gond kingdom.
The Nivi family of saris is most widespread.
Forms of the Nivi sari are worn all over India, as well
as in Sri Lanka, Bangladesh, and Pakistan, and Indian
communities living abroad. 5
REVOLUTIONARY CHANGES IN SARI
Over the years women became liberal in thoughts & started wearing
saris in different ways, & wore blouses for comfort & to protect
themselves from climatic changes

Recent trends of modern sari owe much to Indira Gandhi who

immortalized the present pattern of wearing saris .

6
SARI & BLOUSE A STYLE STATEMENT
From a functionality purpose it has also
emerged as one of the traditional outfit for
Indians

Worn across all parts of India

Traditional fabrics & drapes different from
region to region.

It adds grace & compliments the Indian body

Heavily worked upon
types.
Banarsee sari from Banaras

Sambalpuri sari
Traditional offwhite sari worn in Kerala on Onam 7
 MENS SUIT - ORIGIN
20TH century AD saw more changes in the fashion industry than it
had seen in previous centuries.

At the turn of 20th century and through to the 1920s, there was
still a distinct disparity between men's 'daywear' and
'eveningwear', and men's suits usually took the form of a tailcoat
with a pristine, starched white shirt worn underneath, and
perfectly accessorised by a top hat and black leather shoes

until the 1950s men's suits evolved into something more

business-like and men everywhere began to wear narrow
trousers with single breasted coats - an authoritative style that
reflected the role men

8
MENS SUIT - evolution
Bigger was better
Double breasted suits
Full cut trousers
Tuxedos with tails
Dark colors

1933

1934

1935

1945 9
 Cuts became narrower & fitted
Experimentation with fabrics & colors
More variations in casual dressing

1950

1953

1961

1970 10
 1970s usage of Check fabrics for suits
With the loose, baggy silhouette of the early '90s
More relaxed cuts

1973

1974

1989

1991 11
Suits of Today!

12
SUIT BRANDS
International brands like Armani,

Loui Vitton & domestic brands like

Van Huesen, Loui Phillepe,

Allen Solley have given a new

Dimension of wearing suits

13
EVOLUTION OF SPORTS SHOES
During 1890s rubber-soled shoes Plimsoles later called sneakers were
traditionally
worn for sports & in PT lessons throughout most schools in Europe

Were available only in black & white color

These were replaced by air cushioned, gel filled capsules with superior
technical performance.

Spiked running shoes was created by the British company

Reebok in the 1890's. The founder of the company enjoyed running &
founded
this shoe to increase his speed

14
REVOLUTIONARY CHANGES IN SPORTS SHOES
Brands like Nike, Reebok & Adidas are the
market leaders in this category
They created shoes for every sport & need

Football shoes
Running shoes

Soccer shoes 15
 EVOLUTION IN EYEWEAR FRAMES

The first lenses for correcting sight

problem were
constructed by the British astronomer
George Airy in 1825.

Change in perception of eyewear

Eye frames have become a fashion

statement & is an important part of
accessory range

Eyeglasses nowadays go beyond utility.

They have become an appendage of our
personalities.

All the top designers like Chanel, Prada,

Valentino have eyewear in their range

Different looks can be achieved by

changing the eyewear

16
 MORE EYEWEAR BRANDS
We express our individualism, our identity
through the simple and intricate assemblage
of metal, plastic and glass.

With each season the colors, materials &

shapes of the frames change

Apart from being a reading glass its also used

as stylish sunglasses

17
GLASSES FOR EVERY ONE !

For kids

For Dogs

Shooting &
riding glasses

For video gaming Glow frames 18

EVOLUTION OF WATCHES !
1500s : Peter Henlein from Germany created the
first pocket watch.

Before this people saw time from Hour Glass

Early 1600s : Form watches becoming popular.

Cases are shaped like animals and objects.
Religious themes are popular.

1750 : Watch makers began using enamel on Hour Glass

watch dials.

1780 : Abraham Louis Perrelet invents the self

winding movement.

1853 : Tissot makes the first dual time zone watch.

1956 : Rolex introduces their first model that

displays the day and date.

1999 : Casio innovates with the first wristwatch

with a built-in Global Positioning System (GPS).

Pocket watches

19
REVOLUTIONARY CHANGE IN WATCHES
Depicts fashion statement apart from
utility purpose

Brands like Tissot, Fossil, Citizen,

Titan are leaders in this segment

All top Designers like Tommy Hilfiger,

Chanel have designer watches

Caters all age groups

Fossil

Omega
Citizen
20
Watches for all purposes !

Watch by nokia

Retro watch Diamond studed watches

Funeral watches

Futuristic watch 21
Digital watches
EVOLUTIONARY CHANGE IN CARS
The first self-propelled car was built by Nicolas Cugnot in 1769 which
could attain speeds of upto 6 kms/hour.

In 1771 he again designed another steam-driven engine which ran so

fast that it rammed into a wall, recording the worlds first accident.

It was only in 1885 that the first real car rolled down on to the streets.

By definition an automobile or car is a wheeled vehicle that carries

its own motor and transports passengers. The automobile as we
know was not invented in a single day by a single inventor.
The history of the automobile reflects an evolution that took
place worldwide

Being one of the most significant inventions of the 1920s

the automobile drastically changed the lives of Americans
for the better.

22
REVOLUTIONARY CHANGE IN CARS
Sports car

Cars which run on Diesel, Petrol & eco Friendly Petrol

Cars which run on LPG gas

Cars which run on electricity

They have become a style statement & symbol status

23
EVOLUTIONARY CHANGES IN COMPUTER
The first of the "modern" computers was invented during
World War II, in 1941 by a German engineer named Konrad
Zuse. The computer was called the Z3 and was used to
help design German airplanes and missiles.

A couple years later, in 1943, the Allied forces developed a

computer called Colossus to help decode German
messages

One of the few earlier computers - wooden

Computers came around that could store memory and even
run programs .

After a while, the focus on computer research came to be

on making them smaller, giving us the kinds of computers
that we have today.

Evolved version

24
REVOLUTIONARY CHANGES IN COMPUTER
Over the years image of computers became sleeker flat screen
Laptops evolved
Storage/memory space increased
Computer Software became more advanced
Became more affordable
Brands like Sony, Apple, Acer became brand leaders

25