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Logo Analysis
Logo Analysis
By William Hall
1. MTV
MTV logo letter M uses a style that is very
sharp and stays very simplistic (Sans
Serif). The font that is used for the word
TV is almost like it is handwritten and this
allows it to relate to the programmes that
the channel shows (casual). Two fonts are
used within the logo, the second font style
is also a very modern how has a creative
side. The logo normally uses just black and
white however this is often changed in
order to make it more eye catching but
stays with the simple side by using just two
colours. An example of a colour scheme
change would be the Yellow and Pink, this
is to show creativity and grab viewers
attention.
2. Animal Planet
Animal planets logo is written in big bold font that is
bright green. The Sans Serif font style very identifiable
because of the simple and modernistic look. The use of
bright green represents nature and informs the user of
the type of programmes that are on the channel. The font
style is big and bold but very simplistic that shows that
the channel is formal.