EVOLUTION OF

MARKETING
The barter era
The production era
The sales era
The Marketing Department era
The Marketing company era
Barter Era
Self-sufficiency

Exchange one resource for another

Trading posts
Traveling salespeople
General stores
Production Era
Demand exceeds supply
Build a better mousetrap.
You can have any color you want as long as its
black. - Henry Ford
Sales Era
Supply is equal to demand
Importance of the selling process
sell all you make
In the United States 1930s-1950s
Marketing department era
Supply exceeds demand
Research is used to determine customer needs

Marketing is a subsidiary function

Marketing company era

Marketing has an integrated comprehensive

role
The linchpins of the marketing company era
Marketing concept
Marketing philosophy
Customer service
Customer satisfaction
Relationship marketing