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Nike, Inc.: Cost of Capital
Nike, Inc.: Cost of Capital
:
Cost of Capital
Nike, Inc.:
Case Background:
NorthPoint Large Cap Fund weighing whether to
buy Nikes stock.
Nike has experienced sales growth decline,
declines in profits and market share.
Nike has reveal that it would increase exposure
in mid-price footwear and apparel lines. It also
commits to cut down expenses.
The market responded mixed signals to Nikes
changes. Kimi Ford has done a cash flow
estimation, and ask her assistant, Joanna Cohen
to estimate cost of capital.
What is WACC? and why is it important to
estimate a firms cost of capital?
The cost of capital is the rate of return
required by a capital provider in exchange
for foregoing an investment in another
project or business with similar risk. Thus, it
is also known as an opportunity cost.
Since WACC is the minimum return required
by capital providers, managers should
invest only in projects that generate returns
in excess of WACC.
What is WACC? and why is it important to
estimate a firms cost of capital?
TheWACC is set by the investors (or
markets), not by managers. Therefore, we
cannot observe the true WACC, we can only
estimate it.
Do you agree with Joanna Cohens
WACC estimations? Why or why not?
Issues
Cost of equity