Chickenwings Restaurant

Owned and Managed by Krizzy

(Customers Name: Chriza Jem S. Suello)
 Before 5 mins.
25 Combinations:
1 = (0 quantity)
2 = (1 rice, and 1 water)
3 = (2 rice, 1 bread, and 2
20 water)

15

Level of Utility/Marginal Utility

10

0
1 2 3
 After Paused for 5 mins.Combinations:
120 4 = (1 rice)
5 = (2 rice, and 1 bread)
Level of Utility/Marginal Utility 6 = (3 rice, 2 bread, 1
chicken, and 1
100
water)
7 = (4 rice, 3 bread, 2
chicken, and 2 water)
80

60

40

20

0
4 5 6 7
 After Paused for another 5 mins
120 Combinations:
8 = (1 rice, 1 bread, and 1
chicken)
9 = (2 rice, 2 bread, 2
100
chicken, and 1 water)
10 = (3 rice, 3 bread, 3
chicken, 1 juice,
80
and 2 water)
11 = (4 rice, 4 bread, 4
chicken, 2 juice
and 3 water)
60 12 = (5 rice, 5 bread, 5
Level of Utility/Marginal Utility chicken, 3 juice
and 4 water)
13 = (6 rice, 6 bread, 6
40 chicken, 4 juice
and 5 water)

20

0
8 9 10 11 12 13
GUIDED QUESTIONS
D. CONSUMERS PREFERENCE
1. Give at least three reasons why Chickenwings
Restaurant has to put emphasis on this kind
of meal? (limit your answer within the scope
of consumer behavior, utility and profit)
- Complete meal
- Within the budget
- Makes the costumer satisfied
2. MARGINAL RATE OF TECHNICAL
SUBSTITUTION (Rice and Water)
- As the combinations or servings are increased, the
tendency towards additional combinations do not have
any effect.

3. MARGINAL RATE OF TECHNICAL

SUBSTITUTION (rice, bread and juice)
- As the combinations or servings are increased, the
tendency towards additional servings keeps on
increasing.
4. MARGINAL RATE OF TECHNICAL
SUBSTITUTION (rice, bread, juice and water)
- As the combinations or servings are increased, the
tendency towards additional servings keeps on
increasing.

5. MARGINAL RATE OF TECHNICAL

SUBSTITUTION (rice, bread, chicken, juice and water)
- As the combinations or servings are increased, the
tendency towards additional servings keeps on
increasing.
6. Which of the component of the snacks are
complementary and substitute?
Food or Menu Complement Substitute
Component

Rice Water Water

Bread Bread

Juice Juice
Chicken Chicken

Bread Water Water

Chicken Chicken

Juice Juice
E. BUDGET CONSTRAINTS: Provide cost estimates
1. How much is the cost of the servings which gives the highest
marginal utility?

6.23
Cost per serving = MU/Price
= 70/79
= 0.89
Cost of Serving = (PA*A)+(PB*B)+(PC*C)+(PD*D)
=(0.83*3)+(0.83*2)+(0.83*1)+(0.83*1)
= 6.23
2. Does the cost complement with the students budget or allowance?
- Yes
F. CONSUMERS CHOICE
5. Which of the combinations has the
highest marginal utility?
- 3 rice, 2 bread, 1 chicken, 1 water

6. Which of the combinations has the lowest

marginal utility?
- 6 rice, 6 bread, 6 chicken, 4 juice, 5 water
7. If you have attained or reached to a combinations
which gave you the highest marginal utility, will you
still experience an increase in Marginal utility on any
combinations? (Y/N)
- No.

8. Basing from your answers in # 2, answer the

following question:
a. In observing the highest marginal utility, how
much the entire combination or serving should cost?
- Inexpensive.
G. Construct Graph of the following:
a. Rice and water (x axis), marginal utility (y
axis)
b. Rice, bread and juice (x axis), marginal utility
(y axis)
c. Rice, bread, juice and water (x axis), marginal
utility (y axis)
d. Rice, bread, chicken, juice and water (x axis),
marginal utility (y axis)
 Marginal Utility
70

60
C
50

40
Marginal Utility
Marginal Utility
30

20
D
10

A B
0
0 20 40 60 80 100 120

Total Utility
e. Which of these combinations which shows the
highest marginal utility?
-C
f. Which of these combinations shows the steepest
point?
-D
g. What is the best combination to sell? Explain within
the context or consumer behavior and profit.
-D because these meal gives the highest level of
satisfaction. With this, the costumer will satisfied
meaning he/she will spend money to buy another quantity
that makes the restaurant a profit.
 The picture shows
that she is happy
when she ate the
combination D that
consist of rice, plain
bread, chicken, juice,
water which got the
highest utility of 100.
H. THEORY OF CONSUMER BEHAVIOR
1. Construct a single line or statement that would
best describe and market the food sold by Chicken
Restaurant. It must capture the tastes and
preference of the customers.

"The taste of food that will make

you cry because of its sweetness
and aromatic smell"
GROUP 2
Group 2
Members:
Capayan, Mer Conrad L.
Genodia, Shaun P.
Garrido, Rei-Ann Ricci M.
Gonzales, Thea Izza T.
Rizon, Lovely May A.
Suello, Chriza Jem S.