QT HOTELS & RESORTS

QT FORAGER ANNOUNCEMENT
PREPARED BY EDELMAN AUSTRALIA 16.06.15
THE BRIEF

Generate media interest and coverage around the announcement of

Georgie Neals appointment to the role of QT Forager.
Promote QT Hotels & Resorts as a quirky, design hotel offering that is
ahead of the curve.
Increase media interest around QT Hotels & Resorts F&B offerings.
THE RESULTS

Seven pieces of media coverage.

Feature Q&A with Georgie Neal in the Sunday Telegraph.
Four pieces of media coverage to appear, including Sunday Style, The
Weekend Australian, MiNDFOOD & Good Food.
COVERAGE HIGHLIGHTS
JOURNALIST/PUBLICATION
Readership: 1,207,000
JOURNALIST/PUBLICATION
Aoife Boothroyd, Journalist
Unique browsers: 40,400
 JOURNALIST/PUBLICATION
Anna McClelland, Online Content Producer
Unique browsers: 128,000
 JOURNALIST/PUBLICATION
Claudia Comacchio
Monthly unique browsers: 525,337
JOURNALIST/PUBLICATION
56,000 daily subscribers
 JOURNALIST/PUBLICATION
James Clark, Travel Writer
Monthly unique browsers: 250,000
 JOURNALIST/PUBLICATION
Average monthly visits: 13,500
JOURNALIST/PUBLICATION
@food_service
Followers: 4,261
THANK YOU