Professional Documents
Culture Documents
Distribution - 2
Distribution - 2
Distribution - 2
Retailing
Ownership
Ownership
Level
Level of
of Service
Service
Classification
Classification Product
Product Assortment
Assortment
of
of
Retail
Retail
Establishments
Establishments Price
Price
Classification of Ownership
Independent
Independent
Retailers
Retailers
Chain
Chain Stores
Stores
Franchises
Franchises
Level of Service
Product
Product and
and Trade
Trade Name
Name
Franchising
Franchising
Basic
Basic Forms
Forms
of
of
Franchising
Franchising
Business
Business Format
Format
Franchising
Franchising
Basic Forms of Franchising
Product
Product and
and Dealer
Dealer agrees
agrees to
to sell
sell certain
certain
Trade
Trade Name
Name products
products provided
provided byby aa
Franchising
Franchising manufacturer
manufacturer or
or wholesaler.
wholesaler.
Business
Business
Format An
An ongoing
ongoing business
business relationship
relationship
Format
Franchising between
between aa franchiser
franchiser
Franchising
and
and aa franchisee.
franchisee.
Retail Marketing Strategy
Define
Define && Select
Select
Key
Key Tasks
Tasks aa Target
Target Market
Market
in
in
Strategic
Strategic
Retailing
Retailing
Develop
Develop the
the Six
Six Ps
Ps
Defining a Target Market
Demographics
Demographics
STEP
STEP 1:1: Geographics
Geographics
Segment
Segment the
the Market
Market
Psychographics
Psychographics
Choosing the Retailing Mix
Product
Product Place
Place
STEP
STEP 2: 2:
Choose
Choose the
the Price
Price Personnel
Personnel
Retailing
Retailing Mix
Mix
Promotion
Promotion Presentation
Presentation
The Retailing Mix
Product
Product
Personnel
Personnel Promotion
Promotion
Target
Market
Presentation
Presentation Place
Place
Price
Price
Product Offering
Advertising
Advertising
Public
Public Relations
Relations
Publicity
Publicity
Retail
Retail
Promotion
Promotion
Strategy
Strategy Sales
Sales Promotion
Promotion
Factors to Consider in Site Selection
Economic
Economic growth
growth
potential
potential
Area
Area competition
competition
Geography
Geography
Location Decisions
Freestanding
Freestanding Store
Store
Shopping
Shopping Center
Center
Tenant
Tenant
Mall
Mall Tenant
Tenant
Shopping Center and
Mall Locations
Advantages Disadvantages
Employee
Employee Type
Type &
& Density
Density
Merchandise
Merchandise Type
Type &
& Density
Density
Fixture
Fixture Type
Type &
& Density
Density
Factors
Factors Sound
Sound
in
in
Creating
Creating Odors
Odors
Stores
Stores
Atmosphere
Atmosphere Visual
Visual Factors
Factors
Personnel and Customer Service
Trading
Trading Up
Up
Two
Two Common
Common
Selling
Selling
Techniques
Techniques
Suggestive
Suggestive Selling
Selling
Customer Service for
On-Line Retailers
Easy-to-use
Easy-to-use Web
Web Site
Site
Product
Product Availability
Availability
Simple
Simple Returns
Returns
Global Retailing
Reasons for
Global Expansion
Spread
Spread of
of Growth
Growth potential
potential
communication
communication in
in underserved
underserved
and
and mass
mass media
media markets
markets
Lowering
Lowering ofof trade
trade
barriers
barriers and
and
tariffs
tariffs
Factors Used to Analyze
Global Retail Markets
Market
Market Size
Size &
& Economics
Economics
Infrastructure
Infrastructure &
& Distribution
Distribution
Competition
Competition
Operations
Operations
Financial
Financial &
& Tax
Tax Reporting
Reporting
Merchandise
Merchandise Acceptability
Acceptability
Partnering
Partnering Capability
Capability
Global Retailing
Secure
Secure
Domestic
Domestic
Position
Position
Prerequisites for
Going Global
Long-Term
Long-Term
Perspective
Perspective
Consistent
Consistent
Global
Global and
and
Corporate
Corporate
Strategies
Strategies
Trends in Retailing
New
New retail
retail forms
forms
And
And combinations
combinations
Trends in Inter
Inter type
type
Retailing Competition
Competition
Growth
Growth of
of giant
giant retailers
retailers
Trends in Retailing
Investment
Investment in
in
Technology
Technology
Trends in
Retailing Selling
Selling experiences
experiences
Store
Store vs.
vs. Non
Non store
store
retailing
retailing
Trends in Retailing
Entertainment
Entertainment
Trends in Convenience
Convenience
Retailing and
and Efficiency
Efficiency
Customer
Customer Management
Management
Customer Management Strategies
Customer
Customer Relationship
Relationship
Marketing
Marketing
Loyalty
Loyalty
Programs
Programs
Clienteling
Clienteling
Market Logistics
Speed
Frequency
Dependability
Capability
Availability
Traceability
Cost