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Learning to Speak

Sell Side Investment Up Side


Management
Buy Side Down Side
Joan Williams
March 6, 2002
Sell Side
PART ONE
Buy
Side
Industry Organization

Sell Side Buy Side

analyst analyst
Industry Organization

Sell Side Buy Side


Company Industry Sell Side Company

analyst analyst

Economy Technical

Recommendations Analysis &


= & Analysis = Investment Decision
The World of the
Sell-Side
Analyst
Sell Side: Major Players
Investment Banks
CSFB, Morgan Stanley, Merril Lynch, JP
Morgan, Bank of America, Deutsche Banc,
Bear Stearns, CIBC
Company and Industry Reports
Regional / Industry
Ex. Simmons in Energy
Sell Side: Goals
Produce and sell research
Call It
Reputation / Credibility
Go-to analyst
Expert status / air-time
Funny Titles
Sell Side: Research
Interfacing with Company Management
Conference Calls
Company
Conferences (ex.- Extreme Networks)
Robertson Stephens Technology Conference -- San Francisco, CA Wednesday,
February 27, 2002 Time: 3:00 p.m. PT (6:00 p.m. ET) Presenter: Gordon Stitt,
Chief Executive Officer
Merrill Lynch Global Communications Conference -- New York, NY Wednesday,
March 13, 2002 Time: 12:00 p.m. PT (3:00 p.m. ET) Presenter: Gordon Stitt, Chief
Executive Officer

Economic and Industry Data


Credit Ratings
Sell Side: Reports
Company / Industry (Sector, SubSector,
Commodity)/ Economy / Theory
Report team
Earnings models
Supporting analysis
Expectations
EPS and CFPS (First Call / consensus)
Investment Recommendation
Sell Side: Clients
Internal and External Buy Side
Investment Management
Intermediaries
Investment banking analysts
Chinese wall / conflict of interest
Bias
Buy doesnt mean buy
Dropping coverage
The World of the
Buy-
Side
Analyst
Buy Side: Major Players
Investment banks
Institutional and Private Wealth
Mutual Funds
Portfolio Managers
Institutional and Private Wealth
Buy-side: Sell-side
relationships
Buy-side pays for sell-side relationship
Go-to people
Often share models or background
information
Daily conference calls
Road shows (usually following report)
Often internal (I-banks)
Buy-Side: Research
Build own earnings models
Utilize Conference Calls
Daily sell-side calls
Company earnings
Company guidance
Conf. Calls and Road Shows
Real-time market trends
Technical analysis (shhhh.)
Buy Side: Flow of information
Flow up to PMs and Fund Managers
Sometimes same people
Assigned to S&P sector and strategy
group
Internal meetings and reports
Buy Side: Brokers and
traders
Access and timing
Two-way information flow
Buy Side: Performance
Measures
Fund & Portfolio marketing results
Benchmarking
Up Side
PART TWO
Down
Side

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