Zee Telefilms

Presented By:
Naina Gupta 241080
Nirmit Jain 241090
Pooja Agarwal 241095
Prashant Badola 241100
Raj Golani 241109
Saket Agrawal 241124

23rd January 2017

 Zee Telefilms

Viewership rising
steadily at 10%
annually.

Exports moved up from

45 Cr in 1995 to 86.5 Cr
in 1996

Income doubled from

45.8 Cr. In 1995 to 88.2
Cr. In 1996
23rd January 2017
 Problems
Declining Profitability 45% in 1995 to 27% in 1996
Negative perception of Subhash Chandra in financial
markets
Insecurity among people due to Rupert Murdoch
Allegations against Zee for FERA fraud
Complacency set within Zees Management
Infighting

23rd January 2017

 The Initial Flush of Enthusiasm
As soon as Jindal was made the CEO of ZEE, he:

Call for a review of the past in order to plan for the future
Conducted a top management workshop by asking questions
like: What business are we in? Were they in cable distribution
business? Or in the business of creating programmes and
software? Or was their main business the studio and hardware
business?
Zee was into media business
Zee concluded that currency of importance is airtime- a non-
entertainment programme would ensure no advertising and
would also lose viewership and would leave the slot vacant.
In the end, Jindal changed the mission statement
23rd January 2017
 Resignation, finger-pointing and
despair
25% of senior management resigned within 6 months of Mr. Jindals
joining
High profile people like Nitin Keni, Arvind Pandey, Rajat Sharma all left
Statements from some high profile leavers made it difficult for those
who chose to stay
Zee looked to hire solid performers who were professionally ambitious
and had no aspiration to star in the glamour world of media.
They looked for people who came from blue-chip companies and had
earthly common sense
Mr. Jindal wanted to bring in corporate culture in Zee

23rd January 2017

 Pushing Through with
Fundamental Changes
Major concern was improving profitability.
Merger of 3 channels into Zee Networks.
International benchmarks for the programs.
Payment method changed.
Changed approach with the Advertisers.
New approach towards the music channels.
New suppliers brought in.

23rd January 2017

 Celebrating Success
Empl
oyee Instil
Stock FY 99
ling
Optio disci Booked gross
n pline advertisement:
Plan 385 Cr
Bring Chang Revenue: 231.7 Cr
ing ing Net Profit: 61.1 Cr
in busine
new ss
peop Jindalmodel Jan 2000 Zee
Breakin was became one the
le
g the botto most valued
rules of m line
the companies at Rs
orient 390,000 Cr
market ed
brings and a
benefit good
to the strate
23rd January 2017 leader
 Phases of Transformation
Denial Commitmen
t

Past Future

Resistance Exploration

23rd January 2017

 Leadership Roles in Different
Phases
Phases Symptoms Leadership Role
Denial Rationalization Confront with information
Focus on Past Project consequences of
Withdrawal Business as Usual
Provide illustrations
Resistance Anger, Blame Listen to what is said and not
Downing of Tools said
The company does not care Shared mourning
Show personal commitment
Cut losses when unavoidable
Exploration Over-preparation Guide priorities
Incoherent energy Educate to improve quality of
Confusion & chaos analysis
Set short-term goals
Commitment Cooperation and Set long-term goals
coordination Celebrate success
Frustration about speed Focus on team building
Looking for new challenges Set back Let the next tier of
leadership emerge
23rd January 2017
 THANK
YOU!

23rd January 2017