BoldFlash

Cross Functional Challenges

PRESENTED BY:
BMB Group 10
Abhijoy Mustaufi (B16063)
Akshat Sharma (B16066)
Nikhil Shirke (B16090)
Rikesh Bhattacharyya (B16099)
V. Srihari (B16114)
Strategy: All in for Mobile Division 2
 Strategy: All in for Mobile Division 3

1886 to 1900
Personalized style of
management
1 1925 to 1960
Personalized style of
management
3
1990 to 2007
1900 to 1925 2 Personalized style of
Personalized style of 5 management
management
4
1960 to 1990
Personalized style of
management 6
2007 to present
Personalized style of
management
4
 Strategy: All in for Mobile Division 5

Personalized style of
management
1 Workforce : 40

Personalized style of
3 management

Per 2
Personalized style of
5 management

4
Personalized style of
management
6
Personalized style of
management
1886 1900 1925 1960 1990 2007
 Strategy: All in for Mobile Division 6

1886 1900
1
No Formal Structure
Personalized style of
3 management
2
5
4

Small Enterprise
6 No need for
internationalization
 Phase 1 7

1886 1900
1
No Formal Structure
Personalized style of
management

Workforce less than 40

One to One interaction

Small Enterprise
No need for
internationalization
 Phase 2 8

1900 1925

Functional Structure
Formalization of the
Organization
2 ( 8 Hr/Day and 2-shift
system)
Focus on Automotive
Industry
Activities segmented into
Horizontal
Vertical
Internationalization Began.
Sales offices and manufacturing
sites opened outside Germany like
US and UK.
 Phase 3 9

1925 1960

Product Diversification started but

the company stayed with
3 Functional structure

Reduced its unilateral

dependenc
One to One interaction

Difficulties in travel and

communication led its
international operations to gain
more autonomy
Seeds were sown for a global
geographic organizational
structure
 Phase 4 10

1960 1990

Far-reaching reforms to its

corporate structure and constitution
Product Division Structure
Introduced

It Diversified into
Power Tool
4 Packaging Technology
Automotive
Technology
Telecommunication
Establishment of geographical
divisions
Fast growth of other
geographical areas
( particularly North America)
 Phase 5 11

1990 2007

Geographic Structure was given

primacy with product division
being responsible for business
units affliated with them

Asian economies grew rapidly

Global Networking of
5 development, production and
sales was required

Entered into Eastern European

markets
Key joint ventures in China and
Phase 6 12

2007 Present

Global Matrix Structure

Workforce less than 40

One to One interaction

Small Enterprise
6 No need for
internationalization
13