By..

PAVANI.AMMINENI
 HISTORY
The Hyundai Motor Company was founded by Chung
Ju-Yung .It is a division of the
Hyundai Kia Automotive Group, South Korea's largest
and the world's Sixth Largest Automaker.

Hyundai Motor Company- 1967

It is headquartered in Seoul, South Korea.

In Ulsan, South Korea Hyundai operates the world's

largest integrated automobile manufacturing facility
which is capable of producing 1.6 million units annually.

The Hyundai logo, a slanted, stylized 'H', is symbolic of

two people (the company and customer) shaking hands
and its official global tagline slogan is "Drive your way".
Hyundai means "modernity" in Korean.
 VISION & MISSION
Vision statement:
Our team provides
value for your future.

Mission Statement:
To pursue excellence
and deliver cars that
inspire, so you can live
your life the way you
want. And drive your way.
 BENCH MARKS

The Hyundai Verna has bagged some of the most prestigious

awards starting with the title of "Car of the Year 2007" by
India's leading automotive publication Overdrive

The Best Mid-size Car of the Year award by the NDTV Profit
C&B Awards 2007

the Best Value for Money Car by the CNBC Auto car Auto
awards

Performance Car of the Year 2007 from Business Standard

Motoring.

HMIL has also been awarded the benchmark ISO 14001

certification for its sustainable environment management
 PRODUCTS OF HYUNDAI

HMIL presently
Indian car market 20
variants of
passenger cars in six
segments.
 STRATEGIES

Free service

Customer Relations

Parts delivery centers

Warranty

24 * 7 service
 Types of customers
Status minded

Finance minded

Technical minded

Looks minded

Mix of above
 SWOT Analysis
Strengths
Strong domestic market.

Good quality

Cheap labor costs

Production facilities.

Weaknesses

Design

No luxury cars

No innovations
 SWOT Analysis
Opportunities
Cost Reduction

diversification

Cheaper cars

European and African market

Threats
Competitors from Germany, Japan.

Threat from local companies.

10yrs warranty in USA.

PORTERS FIVE FORCES MODEL

NEW SUBSTITUTE
NEWENTRANTS
ENTRANTS SUBSTITUTE
PRODUCTS
PRODUCTS

COMPETITION

BARGAINING
BARGAINING BARGAINING
BARGAINING
POWER
POWER POWER
POWER
OF
OFSUPPLIERS
SUPPLIERS OF
OFBUYERS
BUYERS
Threat of new entrants:
New entrants from china and Japan are always a
threat to the company, which may take away some of the
company's market share.

Bargaining power of suppliers:

some parts of the cars are supplied by some other
companies. these companies may bargain for a high price. The
bargaining power of suppliers is low and the manufacturer may
shift to some other supplier .

Bargaining power of buyers:

The bargaining power of buyers is high and the
buyer may shift to some other manufacturer if he is not satisfied
with the price .
Threat of substitutes:
This threat is not high as we do not have many
substitutes. This threat may be from metro trains and public
transport systems like buses.

Intense competition:
As there is high competition in this industry one
should increase their market share by taking away it form their
competitors.
 RECOMMENDATIONS
Improve the quality and appearance.

Concentrate more on other markets like Asian

and African markets.

Increase sponsorships and promote events.

Add new cars to their product line and get into

luxury models.

Get into hybrid cars.

 LEARNINGS
ABOUT THE AUTOMOTIVE INDUSTRY IN INDIA AND
ABROAD.

ABOUT THE GROWING OF HYUNDAI MOTORS.

TOP COMPETITORS IN PASSENGER CAR INDUSTRY.

GROWTH STRATEGIES ADOPTED BY CAR COMPANIES.

 Hyundai Motor India Limited

THANK YOU