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  • Other Marketing Decisions (Cont.) : Distribution Channels

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    Kashish Narula
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    The document discusses ColorBar's marketing decisions around distribution channels and advertising/sales promotion. It plans to use a wholly-owned subsidiary to maintain quality control while expanding in Europe through that single governing point. ColorBar will also expand its reach through standalone franchise stores and the online medium to serve currently underserved target audiences. It will utilize traditional advertising like outdoor and billboards as well as promotional events and online media.

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    ColorBar

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    Slide 14

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    The document discusses ColorBar's marketing decisions around distribution channels and advertising/sales promotion. It plans to use a wholly-owned subsidiary to maintain quality control while expanding in Europe through that single governing point. ColorBar will also expand its reach through standalone franchise stores and the online medium to serve currently underserved target audiences. It will utilize traditional advertising like outdoor and billboards as well as promotional events and online media.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    32 views1 page

    Other Marketing Decisions (Cont.) : Distribution Channels

    Uploaded by

    Kashish Narula
    The document discusses ColorBar's marketing decisions around distribution channels and advertising/sales promotion. It plans to use a wholly-owned subsidiary to maintain quality control while expanding in Europe through that single governing point. ColorBar will also expand its reach through standalone franchise stores and the online medium to serve currently underserved target audiences. It will utilize traditional advertising like outdoor and billboards as well as promotional events and online media.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
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    OTHER MARKETING DECISIONS (CONT.

    )
    Distribution Channels
    The wholly-owned subsidiary would also enable ColorBar to
    maintain quality control and customer service
    This will be a single governing point and would help in further
    expansion in Europe
    ColorBar would expand its reach by standalone stores through
    franchisee model.
    The online medium would be quite suitable to serve the target
    audience in places where stores are not present right now
    Advertising and Sales Promotion
    Traditional (OOH, billboards, promotional events, etc.)
    Online media

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