TIGER ANALYTICS

Abinaya M
PGP/20/310
IIM Kozhikode
 FOREVER MOVIES
PROBLEM STATEMENT :

Creating a schedule for the the English channel Forever movies

REQUIREMENTS :
Movies that the channel has purchased rights to telecast
Which movies to telecast on what date
Which time-slot to telecasts the movies
Number of repetitions of each movie
 ASSUMPTIONS

Forever Movies is an Indian television channel featuring

high definition Hollywood films which will feature primarily
evergreen movies

Number of viewers for English movies per day per channel

~ 336 (from BARC)

Children viewership will be high between 4PM 10PM

Viewers will be maximum in the peak hours of 12PM 2PM

and 5PM 12AM
Movies count :

Number of movies telecasted per day ~ 11 movies

Number of repeated movies per day ~ 0.5 - 1
Number of movies purchased for unlimited window will be
maximum
Number of movies purchased for two week window to one month
window will be based on the occasions or new releases, also for
the winter holidays peaking
Number of movies purchased for two months to three months will
be for the summer vacation peak viewership
 Classification of the days for scheduling

One year

Holidays Non-holiday
Season season

Summer/Winte
Festivals Weekdays Weekends
r break
Scheduling over a period of one year :

Scheduling for non-holiday days:

Unlimited window movies during the day, with better
rated movies during the peak hours
New releases can be aired on Friday nights with repeat
telecast over the weekend and a few days of the next
week
Animated movies can be aired in the 4PM 6PM slot for
children
Weekend Movie marathons for children in the morning and
older audience at night
 SCHEDULING FOR HOLIDAY SEASONS
More movie genre favoured by children

Movie marathons of specific movie series to increase engagement

Reduce ads during popular movies (like one break movies)

Weekends telecast movies which can be enjoyed by the whole

family

For festivals, dedicated movies can be telecasted frequently on the

days of the week leading up to the festival

On the day of the festival, full day movie marathon of movies only
dedicated to the specific festival
Thank You!