Professional Documents
Culture Documents
Services Marketing Chapter 1
Services Marketing Chapter 1
Government
Globalization
Policies
New markets and product categories
Increase in demand for services
Government
Globalization
Policies
Government
Globalization
Policies
Rising consumer expectations
Government
Globalization
Policies
Government
Globalization
Policies
Government
Globalization
Policies
Customers must:
Involvement is limited
Product elements
Place and time
Price and other user outlays