http://

www.cio.com/article/2385250/online-marketing/13-simple-tips-f
or-improving-your-web-design.html
http://y.co/
http://www.10bestdesign.com/firms/
http://www.intechnic.com/
 SWOT
ANALYSIS
 Strengths Weaknesses
EPS drops from 16.22 sen (2014) to
Board composition is strong 11.47 sen (2015)
Good corporate governance Weak market sentiment (Limited
CSR (scholarship program, Warriors market)
Day, workforce diversity, etc)
Experienced & skilled human capital

SWOT
ANALYSIS
Opportunities Threats
Global economy remain gloomy
Collaboration with AirAsia Big as its
form of loyalty program and uncertain amid the weak crude
oil price
Penetrate into IndoChina market Economic downturn in China
with growing population & Weak currency exchange
developing automotive industry
Complement value chain (Offer pre-
owned vehicles, 24-hour road side
assistance, after-sale service)
WEBSITE
 Incorporate Google Analytics
Create Parallax - Detailed user behavior, help to
Scrolling Design refine online offerings
- Greater user - Crazy Eggs : Show you where
experience user clicks to create effective
page
Use Intuitive
Navigation
- To allow user to find
Use Large Size information quickly
Video
- To show footage of
family enjoying
holiday using car as Incorporate Subtle
its background Motion
- The image move
when the cursor
pinpoints on it

Layered Landing
Page
Fresh Content - For each category
- On homepage & of products &
landing page services
monthly - Pay per click (PPC)
- Give visitors campaign which
ability to share takes visitors to
content landing page