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case study

Vishnu satheesh
GATI AIR
EXPRESS
Summary:

Gati is a pioneer in distribution and supply chain


management solutions in India and Asia Pacific
Regions. They integrate the latest and best
technology to enhance the process of cargo
management. Gati air express has got a speciality of
delivering shipments on the very next day of the
order. Some prime location even get delivery before
the noon. Gati Ltd has 6400 dedicated employees as
well as dedicated freighters who ensures shipments
arrive without any delay. They have got mechantronic
and warehousing facilities across all major cities
Gati made a strategic alliance with Indian Airlines
to facilitate speedier delivery of shipments. Gati also
initiated the parcel train service to enhance the
seamless connectivity.
Prestructural Level

PIONEERING PERFORMING INOVATING

Aim to redefine the logistics industry


A leading domestic express cargo company
focus on quality, reliability and speed.
Pioner in suooly chain management
Unistructural Level:

Benchmark in quality of service


customer satisfaction
New trends through innovation
Reliable performance
Multistructural Level:

Strategic alliances with


Indian Airlines

Railways

Larger work force

Use of modern technology


Relational Level:

online tracking system


Globalised service
Competitive
stratergies
Tailored transportation
Critical Thinking:
Advanced IT solutions to back up its
services
Re-engineered hi-tech warehouses and
distributing infrastrucure
Set up of Gati Nagar in Bhuj District in
the year 2001(for Gujarat Earthquake
victims) CSR
Identifying loyal customers and
providing value added services
4PL
Competirors-blue dart ,skypak services
1. Value addition offered to customers:

Gati offers value-added services like


- packaging
- labelling
bar coding
- reverse logistics
- quality services
Cold chain network
Integration of latest and best technologies
Multimodal network
Parcel van unit
Seamless connectivity in logistics activities

Multimodal network

Cargo planes that fly during night

6400 dedicated professionals as employees

Warehousing facilities across all major cities


( single window solution to customers)
Alliances with Indian Airlines and IRCTC
Role of partnership

Partnership with indian airlines in 1996


_ cobrand air india Gati
WITH INDIAN RAILWAY
_MILENNIUN PARCEL SERVICE (PPP model)

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