ENGLISH II

Information System

SEKOLAH TINGGI MANAJEMEN INFORMATIKA DAN TEKNIK KOMPUTER (STMIK) STIKOM BALI
 Business English
Week 2
Business (noun):
1)commercial activity; a commercial organization.
2)somebodys regular occupation; work to be done
or things to be attended to.
3) somebodys concern.

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Definition of Business English
1. Based on Longman dictionary of Language
Teaching business English (n) defines as a
branch of English for Special Purpose or EAP
that focuses on the language skills needed to
function in a business setting. These skills
needed in sales, marketing, management and
other positions beyond the entry level in a
business.

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 Cont
2. Business means buying and selling, and English
is the name of our foreign language. Therefore
we use the English language in doing the
transactions . Our definition is quickly made.

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The Language Skills:

SPEAKING READING & WRITING

Giving presentation Corresponding

Taking part in a Report writing
meeting
Negotiating

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 Cont
Job opportunities of Business English
1. Interpreter
2. Translator
3. Ambassador
4. Presenter
5. Broadcaster
6. Tourist Guide
7. English Course
8.
9.
10. What else?
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 Understanding the Three-Step of Writing Process
Week 3

The three-step of writing process help ensure

that your messages are both effective (meeting
your audiences needs and getting your points
across) and efficient (making the best use of
your time and your audiences time).

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 Cont
Step 1: Planning business message

To plan any message, first analyze the

situation defining your purpose and developing
a profile of your audience. Once youre sure
what you need to accomplish with your
message, gather information that will meet
your audiences needs.

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 Cont

Next, select the right medium (oral, written,

visual, or electronic) to deliver your message.
With those three factors in place, youre ready to
organize the information by defining your main
idea, limiting your scope, selecting a direct or an
indirect approach, and outlining your content.

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 Cont

Step 2: Writing Business Messages

Once youve plan your message, adapt to your
audience. Be sensitive to your audiences needs
by adopting the you attitude, being polite,
emphasizing the positive, and using bias-free
language. Build strong relationships with your
audience by establishing your credibility and
projecting your companys image. Be sure to
control your style by using a conversational
tone, plain English and the correct voice.
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 Cont
Step 3: Completing Business Messages

After writing your first draft, revise your message

by evaluating the content, reviewing readability,
and then editing and rewriting until your
message comes across concisely and clearly,
with correct grammar, proper punctuation, and
effective format. Next, produce your message.

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 Business Letter in English
Week 4
Business letters are formal paper communication
between, to or from business and usually through
the Post Office or sometimes called snail-mail (in
contrast to email which is faster).
Here are some examples of the sender and the
recipients:
- Business business
- Business consumer
- Job applicant company
- Citizen government official
- Employer employee
- Staff member staff member
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 Cont
There are many reasons why you have to write a
business letter:
- To persuade - To congratulate
- To inform - To reject/offer a proposal
- To request - To introduce a person
- To express thanks - to invite or welcome
- To remind - to follow up
- To recommend - to formulize decision
- To apologize
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 Cont
1. Planning a business letter
During the planning stage, ask yourself a few simple
questions:

a. Who am I writing this letter to?

Identifying your audience always come first. Are you
writing to a person r more, to someone you do not
know, or to someone that you have known for a long
time? This will help you to determine how formal your
letter needs to be. You may need to introduce yourself
briefly in the letter if the recipient does not know you.
You may also need to find out the updated address and
the title of the recipient. This is a good time to confirm
the correct spelling of first and last name.
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 Cont
b. Why am I writing this letter?
The main reason for the letter should be understood
from the subject line and first few sentences. You
may cover more than one thing in one business
letter, but there will almost always be a general
reason for the letter. Identify your main goal and
what you hope to accomplish.

c. Are there specific details I need to include?

Gather any dates, addresses, names, prices, times
or other information that you may need to include
before you write your letter.
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 Cont
c. Do I require a response?

Before you start writing, determine whether or not

you require an action or response from the recipient. In some
cases, you may need to provide a deadline for a response.
When you expect it, please give your contact number and
email address.

d. How can I organize my point logically

First you would introduce yourself. Second you would

state your concern or reason for writing. After the main
content of your letter you would include information of how
you can be contacted. The end of the letter is also a place to
express gratitude, wish good luck or offer sympathy.
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 Writing Business Letter
An effective letter in business uses short, simple
sentences and straightforward vocabulary. The
easier letter to be read, the better.
1. Salutation
First and foremost make sure that you spell the
recipients name correctly. Confirm the gender and
proper title. Use Ms. for women and Mr. for men.
Use Mrs. If you are sure that the woman is married.
When you dont know the person and cannot get the
information out you may write, To Whom It May
Concern. It is standard to use a comma (colon in
North America) after the salutation
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 Cont
2. First Paragraph
Use greeting in the first sentence of the letter. Here
are some examples:
- I hope you are enjoying a fine summer.
- Thank you for your kind letter of January 5th.
- I appreciate your patience in waiting for a
response.
After a short opening, state the main point of your
letter in one or two sentences.
- I am interested in the job opening posted on your
company website.
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 Cont
Second and third paragraphs
Use a few short paragraphs to go into greater detail
about your main point. If you are including sensitive
material, such as rejecting an offer or informing an
employee of a lay-off period, write this sentence in
the second paragraph rather than opening with it.
Here are some common ways to express
unpleasant facts:
- We regret to inform you.
- It is with great sadness that we
- After careful consideration we have decided

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 Cont
Final
Your last paragraph should include request, reminders,
and notes on enclosures. Here are some common
phrases used when closing a business letter:
- I look forward to.
- Please respond at your earliest convenience.
- For further details..
Closing
Here some common ways to close a letter.
- Yours truly, - All the best,
-Yours sincerely, - Thank you
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 Business Card
Week 5
1. Definition
Business card is a small card printed with
somebodys name and details of their job and
company. Business cards are traditionally the
primary way that business people present their
contact information to the other business people and
potential customers or clients.
Standard business cards are 2 by 3 inch rectangles
of card stock with the business person or
professionals business information, such as his or
her name, the business name and address, the
service or products supplied and the phone number
(s), fax number (s), and website and email address
(es) printed on them.
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 Cont
2. Construction
Business cards are printed on some form card stock,
the visual effect, method of printing, cost and other
details varying according to cultural or organizational
norms and personal preferences. The common
weight of business card may vary on your location.
High quality business cards without full-color
photographs are normally printed using spot colors
on sheet-fed offset printing presses. If a business
card logo is a single and the type is another color,
the process is considered two colors. More spot
colors can be added depending on the needs of the
card.

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 Cont
3. Other Formats
Recent technology advances have made CD ROM
business cards possible which can hold about 35
to 100 MB of data. These cards may be square,
round but are approximately the same size as a
conventional business card. CD business cards are
designed to fit within the 80 mm tray of a computers
CD-ROM drive. They are playable in most computer
CD drives. However do not work in slot loading
drives. Despite the ability to include dynamic
presentations and great deal of date, these discs
are not in common use as business cards.
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 Cont
4. Function
Business card is the single most important design piece
in a companys identify system. An identify system
contains letterhead, envelope, and business card, but it
can also include additional elements. The challenge for a
business card design a clear and efficient message in a
small space that expresses the nature of your business
and communicates your needs to your client.
A business card function as your professional identifier.
In one easy-to-carry vehicle, the business card
communicates both your status within the organization
and the companys partinent business information. The
business card is an important sales tool as it serves as a
helpful reminder to potential customers of their face-to-
face meeting wit h you.
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 Cont

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 Doing a Presentation
Week 8
A presentation is a formal talk to one or more people
that presents ideas or information in a clear
structured. People are sometimes are afraid of
speaking in public, but if you follow a few simple
rules, giving a presentation is actually very easy.
This tutorial guides you through each stage of giving
a presentation in English, from the initial preparation
to the conclusion and questions and answers. This
tutorial is itself set out like a mini-presentation. You
can follow it logically by starting at the Introduction
and then clicking on the link at the foot of each
page, or you can jump direct to the section you want
from the list of contents on each page.

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 Cont
Introduction
All presentations have a common objective .
People give presentations because they want to
communicate in order to:
Inform
Train
Persuade
sell

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 Cont
Preparation
1. Objective 10. Delivery
2. Audience 11. Nervous
3. Venue 12. Body language
4. Time and Length 13. Cultural Considerations
5. Method 14. Voice Quality
6. Content 15. Visual Aids
7. Structure 16. Language
8. Rehearsal
9. Equipment

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 Business Meeting
Week 9

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 Company Profiles
Week 10

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 Application Letter
Week 11

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 Resume (CV)
Week 12

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 Reference
Bovee, C.L. and Thill, J.V. (2008), Business
Communication Today, 9th Edition, New
Jersey:Prentice Hall.
Handout: English for Business Purposes,
compiled by Sarlita D. Matra
Murphy, Raymond, 1985, English Grammar In
Use, Cambridge University Press.
Sheeler, Willard D, 1988, Welcome to English,
English Language Services, Inc.

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