OLYMPUS CASE

Presented by:
Aastha Pande
Abhay Chavan
 Innovation in the Banking
Industry
Satellite Banking
The use of satellites for establishing connectivity between branches will help banks to reach rural and hilly areas in a better
way, and offer better facilities, particularly in relation to electronic funds transfers.

Automatic Teller Machines

ATM technology was used as a means to partially overcome this handicap by reaching out to the customers at a lower initial
and transaction costs and offering hassle free services. Since then, innovations in ATM technology have come a long way
and customer receptiveness has also increased manifold.

Internet Banking
Internet banking services are offered in three levels. The first level is of a banks informational website, wherein only queries
are handled; the second level includes Simple Transactional Websites, which enables customers to give instructions, online
applications and balance enquiries. Internet banking in India has reached level three, offering Fully Transactional Websites,
which allow for fund transfers and various value added services.

Phone Banking and Mobile Banking

Phone and mobile banking are a fairly recent phenomenon for the Indian banking industry. Phone banking channels function
through an Interactive Voice Response System (IVRS) or tele banking executives of the banks.

Electronic Funds Transfer Systems

The EFT System was operationalised in 1995 covering 15 centers where the Reserve Bank managed the clearing houses.
 Innovation in the Banking
Industry
Biometric ATMs
These ATMs use the finger print of the card holder or eye retina scan as a PIN for verification purpose
Banks are more focused to put these ATMs in rural areas because biometrics makes it possible for the low
literacy population to use banks

M-Pesa
M-pesa is a mobile-phone based money transfer and micro financing service, which allows users with a
national ID to use their money easily with a mobile
Vodafone is expected to launch M-pesa in India, in association with ICICI & HDFC bank

Plastic Money
Plastic money, cash cards, credit/debit cards and polymer notes will boom as the e-commerce space boom
in India and people get used to the idea of carrying less cash
Many cards have a micro chip embedded in them which makes it a transit card also

Virtual Banking
This technology will have a deep impact on the lives of professionals who believe in the life-on-the-go
approach
A user can have access to his/her bank accounts at a nominal cost and at a fast speed from anywhere in the
world
 Benchmarking Strategy of Top
Banks
Citibank

WEBCAM BANKING
You no longer have to go to meet a banker face to face to sort out your queries as Webcam Banking allows
you to talk to your banker anytime anywhere. This technology, undergoing pilot testing is very costly; so,
the bank is working on making it economical. This product is ideally suited for Citis most mature markets in
the West.
BIOMETRIC ATM

Its the simplest and most innovative way to reach out to people in the rural heartland. The biometric ATM
allows rural folks to under take self-service banking by using their fingerprints foridentification purposes.
This product can find application in countries like China where Citi is aggressively spreading its wings

ICICI Bank

ICICI Bank brings to youTab Bankingwhich offers you the convenience of opening a bank account at
your home or office. Powered with an advanced application on tablets, you can now enjoy a faster and
smoother account opening experience with ICICI Bank.
With Tab Banking, avoid the hassle of arranging paper work like physical photograph and photocopies of
KYC documents. Our Tab Banking
officer will come to a place of your convenience, click your photograph and scan the necessary
documents required to open an ICICI Bank
account with the help of a tablet. What's more, your account will be activated within a day.
 Opportunities for PBoI
Customer Acquisition
Digital Wallets
Online Portal for Customer Acquisition and Cross Sell
DIGICAL Solutions for Inclusion of non tech savvy customers

Payments Excellence
Corporate
API Banking for Corporate / ERP
Smart Collections for E-com Clients
Retail
Payments on Smart Phones/ Social Media / Messengers
Biometric/ NFC/Proximity Payments

Third party online payment

Social media management

 Threats of PBoI
Payments Banks

NBFCs, Mutual Fund, increasing rapidly

Licensing requirement very tough. Bank have to meet many

regulatory criteria made by RBI.

Product differentiation very difficult.

Cash and check transaction are about 90%

 PBoI ROADMAP FOR
INNOVATION
Big Data & Analytics driven customer
relationship management
By 2020, the average age of India will be 29 years. This new
age customer base is tech savvy, always connected and
looking for a personalized, contextual experience with real
time online information. Cell phone penetration has grown
multifold in the last decade and the rise of middle class has
increased the number of households with internet
connectivity. PBoIs recognized and acknowledged these
changes through investments in technology and is in the
process of rolling out online, mobile and social banking
extensions to its core offerings, in an effort to respond to this
changing consumer demographic.
 PBoI ROADMAP FOR
INNOVATION
Financing- Facilitating investments/
expansion by making money (or credit)
available
At PBoI, access to affordable financing is broadly
addressed in two legs:
a. Personal Financing:
Nearly 500 million Indians today are at the mercy of
money lenders who charge extortionate interest. Even
though India has grown to become Asia's third-largest
economy, thousands of poor farmers commit suicide
every year because they cannot repay loans.
 PBoI ROADMAP FOR
INNOVATION
SME Financing:
banks/ NBFCs in the country are catering to less than
50% of the qualified demand in the Indian SME financing
space. This provides for an interesting market in the
digital financing space where not many banks/ financial
institutions have yet adopted/ excelled this model.
 PBoI ROADMAP FOR
INNOVATION
Payments Enabling customers to
receive & pay money conveniently
Traditionally, Cash & cheque based payments have
dominated the Indian payments market. Even
today, 63% of all payments in India are still made in
cash. The Indian banking sector has been growing
successfully, innovating and trying to adopt and
implement electronic payments to enhance the
banking system.
Thank You