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    Philip Morris: by Russ Tijerina

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    Sara Matos
    Philip Morris is a tobacco company founded in 1847 that manufactures and markets cigarette brands like Marlboro, Chesterfield, and Parliament. It restructured in 1985 to form Altria Group as a holding company. Philip Morris' mission is to responsibly manufacture and market tobacco products to adult consumers. It faces challenges from government restrictions and public opinion. The company evaluates its marketing procedures and moves forward through charitable initiatives and smoking cessation programs. As for the four Ps of marketing, Philip Morris prices its products considering excise taxes while also increasing prices compared to competitors. It primarily sells cigarettes but also cigars and smokeless tobacco. The company focuses research and development on purportedly safer cigarettes. It formerly targeted promotions at men through

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    Philip Morris: by Russ Tijerina

    Uploaded by

    Sara Matos
    18 views29 pages
    Philip Morris is a tobacco company founded in 1847 that manufactures and markets cigarette brands like Marlboro, Chesterfield, and Parliament. It restructured in 1985 to form Altria Group as a holding company. Philip Morris' mission is to responsibly manufacture and market tobacco products to adult consumers. It faces challenges from government restrictions and public opinion. The company evaluates its marketing procedures and moves forward through charitable initiatives and smoking cessation programs. As for the four Ps of marketing, Philip Morris prices its products considering excise taxes while also increasing prices compared to competitors. It primarily sells cigarettes but also cigars and smokeless tobacco. The company focuses research and development on purportedly safer cigarettes. It formerly targeted promotions at men through

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    Philip Morris is a tobacco company founded in 1847 that manufactures and markets cigarette brands like Marlboro, Chesterfield, and Parliament. It restructured in 1985 to form Altria Group as a holding company. Philip Morris' mission is to responsibly manufacture and market tobacco products to adult consumers. It faces challenges from government restrictions and public opinion. The company evaluates its marketing procedures and moves forward through charitable initiatives and smoking cessation programs. As for the four Ps of marketing, Philip Morris prices its products considering excise taxes while also increasing prices compared to competitors. It primarily sells cigarettes but also cigars and smokeless tobacco. The company focuses research and development on purportedly safer cigarettes. It formerly targeted promotions at men through

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    18 views29 pages

    Philip Morris: by Russ Tijerina

    Uploaded by

    Sara Matos
    Philip Morris is a tobacco company founded in 1847 that manufactures and markets cigarette brands like Marlboro, Chesterfield, and Parliament. It restructured in 1985 to form Altria Group as a holding company. Philip Morris' mission is to responsibly manufacture and market tobacco products to adult consumers. It faces challenges from government restrictions and public opinion. The company evaluates its marketing procedures and moves forward through charitable initiatives and smoking cessation programs. As for the four Ps of marketing, Philip Morris prices its products considering excise taxes while also increasing prices compared to competitors. It primarily sells cigarettes but also cigars and smokeless tobacco. The company focuses research and development on purportedly safer cigarettes. It formerly targeted promotions at men through

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 29

    Philip Morris

    By
    Russ Tijerina
    History

    1847 opened on Bond St. in London


    1901 appointed tobacconist for King
    Edward VII
    1985 Philip Morris restructures with
    Altria Group, a holding company
    Mission of Philip Morris

    Responsibly manufacture and market


    Philip Morris Brands to adult tobacco
    consumers in a financially disciplined
    way
    Product Description

    Alpine
    Basic
    Benson & Hedges
    Bristol
    Cambridge
    Chesterfield
    Commander
    Daves
    English Ovals
    L&M
    Lark
    Merit
    Parliament
    Players
    Saratoga
    Virginia Slim
    Types of Tobacco
    Bright
    Burley
    Oriental
    Customers: Market
    Segmentation, Niche &
    Demographics

    Master Settlement Agreement of


    1998
    www.marlboro.com
    Primary & Secondary
    Competition
    Top Ten Cigarette
    Marlboro
    Brands Newport
    Camel
    Winston
    Doral
    Basic
    GPC
    Salem
    Kool
    Virginia Slims
    Market Share
    Evaluation of Marketing
    Procedures

    Challenges
    Government Restrictions
    Public Opinion
    Evaluation of Marketing
    Procedures

    Moving Forward
    Charitable giving
    Smoking cessation programs
    Support of government programs
    Family Smoking Prevention and Tobacco Control Act
    of 2009
    The Four Ps

    Pricing
    Product
    Promotion
    Placement
    The Four Ps
    Pricing
    Excise Taxes
    Federal
    Hike in 2009 .45cents to $1.01
    State
    Differs from state to state
    Lowest : South Carolina - .07 cents
    Highest: New York - $2.75
    Wisconsin is $2.78 (federal & state combined)
    The Four Ps

    Pricing Excise Tax


    The Four Ps
    Pricing
    Price Increase
    .71 cents per package
    Compared to Competition
    Compared to past
    The Four Ps
    Pricing

    Affect on Consumers
    3% decrease annually (industry wide)
    9% decrease expected
    The Four Ps
    Product

    Cigarettes
    Cigars
    Smokeless Tobacco
    The Four Ps

    Product Life Cycle for Phillip


    Morris

    Phillip Morris is in the Sales Decline stage


    The Four Ps
    Product

    Research & Development


    Safer Cigarette
    Promotion
    Evaluation

    Media & Target Market

    Public Relations
    Who were they targeting?
    Men?
    Medical
    Sex
    Where they were, and Now
    TV

    Magazines

    Sports
    Market

    Adult customers

    Kids

    Competitors
    Public Relations
    How to stop

    Where to go

    Who can help


    Placement
    Recommendations
    Conclusion: Questions?

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