A

SUMMER INTERNSHIP PROJECT

ON
A
study on
EMPLOYEES PERCEPTION REGARDING BALANCE SCORECARD
Undertaken at
Pastiwala.com

Prepared by:
Mansi Patel
PIET-
MBA(finance)
 Introduction about Balance Scorecard(BSC)
The balance scorecard is a strategic planning and management system that is used extensively in business and
industry, government, and non-profit organizations worldwide to align business activities to the vision and
strategy of the organization
Hypothesizing Linkages between Scorecard
Innovation of BSC by Kaplan & Norton Measures
Balance Scorecard of pastiwala.com
 About pastiwala.com
Name :- Sort India Enviro Solutions Private Limited
Company Type :- Private Company
Company Status :- Operating
Trade Name :- Pastiwala.com
Year founded :- 2010
Industry :- Environmental
MISSION:- To create a Billion Dollar organization with effective planning, Communication and sharing of ideas.

Pastiwala is a call out used for waste paper collector in Gujarat, India.

There are around 100 employees are working in pastiwala.com(Vadodara) & around 50 workers.

SWOT Analysis
STRENGTH WEAKNESS OPPRTUNITIES THREATS
The businesses have its own Everyday liquid cash is required Can increase the number of Small aggregators.
uniqueness. to run the business. customers.
It converts unofficial business Everyday liquid cash is required Scope for issue maximum shares. Stereotype mentality of people.
into official business. to run the business.
Protecting environment. Fluctuating services.

Provide opportunities for lower Bargaining is not possible.

level employees like Drivers.
 Literature Review
Authors name & Year Abstract
Obaid , 2014 The study amid to identify the possibility of applying the
balance scorecard as a tool for evaluating the performance of
the Gaza electricity distribution corporation.
El- Daour ,2013 The findings of the study indicate that Palestinian Economic
Entities adopt balanced scorecard in different ratios. In
addition the study showed that Palestinian economic entities
used earning management approach.

The study also revealed a significant opposite relationship

between adoption of balanced scorecard and its four
perspectives and limited of earning management in
Palestinian Economic Entities.

Srinivas K T, 2013 : The study was restricted to a single unit KPCL at

Bangalore. To achieve the aforesaid objectives data is
gathered from secondary sources, like annual reports,
journals, and related other research papers. The collected data
is analyses through ratio analysis and only important tables
are used for data discussion as per research need and which
are taken for data analysis.
AbauSharkh, 2012 This study aimed to identify the extent of the possibility of using Balanced Scorecard as a tool
for evaluating the performance of the Islamic University in Gaza from the viewpoint of the
university employees.

One of the most important result is the Islamic University is working to keep up with the
scientific development through establishing academic programs and being concerned with
developing new ones by scientific requirements, this enables the university to apply the
balanced scorecard as a performance measurement system. As the university has many
services that grant to its students, the price of the courses hours is too expensive

Ebrahim Lotfinia et. al.: In this study, they have used the companies accepted in Tehran Stock Exchange (TSE) across.
July 2012 Period of study: The period from 2005 to 2009. Sampling procedure: Total firms in Tehran
Stock Exchange are 431, According to these terms, statistical sampling of study includes 80
companies among accepted companies in Tehran Stock Exchange (TSE). Findings: There is a
significant relation between working capital management and firm size

Al Greeb ,2012 This study aimed to introduce the scientific and the theoretical principles of the Balanced
Scorecard as well as it aimed to know the extent to which it is possible to use the Balanced
Scorecard in evaluating the performance of the Libyan commercial Banks . In addition to that ,
it aimed to recognize the obstacles facing its application at the Libyan commercial banks
Tohidi, et. al , 2010 The study concentrates on the importance of using the Balanced
Scorecard particularly in the government educational institutions
in order to evaluate performance, by comparing planned and
targeted performance with actual performance to evaluate the
results and provide educational online services.

It concluded that the use of the balanced scorecard led to raise the
profit from providing educational services by increasing the
number of beneficiaries and recipients of the service, leading to
the growth of the revenue of this service as a result of improved
performance resulting from the continuous development in
presenting it based on performance evaluation through customer
perspective (students)
 Research Methodology
Scope of the study
The present study is an attempt to study the employees perspective towards using Balance Scorecard in
Pastiwala.com.
Balance Scorecard is very useful tool to increase financial position of company as well it works as communicator
between all the department in the company implementing Balance Scorecard is very useful
Study about BSC and awareness among employees is very necessary

Population Intrest:-The population of the study consisted of the employees of Sort India Enviro Solution
Limited (Pastiwala.com).
Research design:- In order to collect data regarding to know Employees perception regarding Balance
Scorecard DESCRIPTIVE RSEARCH
Sampling type:- Nonprobability sampling , convenience sampling
Sample size:- 30 Employees
Data type:- Primary data & secondary data.
Instrument used for Data Analysis:- Questionnaire
Analytical tools :- M.S. excel
 Data analysis & Interpretation

Section 1

About your organization

1. Business type.
Industrial
Service
Organizatio Freque
n type ncy %
Industrial 9 30
Service 21 70
2.Organization age
Less than one
1 to 5 year
organization
5 to 10 year freque
age ncy %
More than 10 years
less than one 0 0
1 to 5 year 0 0
5 to 10 year 30 100
more than 10
years 0 0
3.How much is the average annual turnover of your company?

Up to RS, 6,500,000
RS, 6,500,000 to RS,10,000,000
RS, 10,000,000 to RS. 50,000,000
More than 50,000,000
Average annual turnover Frequency %
Up to RS. 6,500,000 0 0
RS.6,500,00 TO
10,000,000 0 0
RS.10,000,000 TO
50,000,000 12 40
More than 50,000,000 18 60


4.How many employees currently work for your company?

Up to 50
51-100
Employees
101-200
in the Frequenc
company y %
More
up to 50 than 200 0 0
51-100 0 0
101-200 18 60
more than 200 12 40


YES

No (if no then go to question no. 10)

5. Do you know about Balance Scorecard?

knowing about balance Freque

scorecard ncy %

Yes 10 33.33

No 20 66.67


Professional journal
6. How did you first learn about the Balance Scorecard?

Financial pressTalk
seminar or lecture
Consultant Internet
Other____________________________________________________

How do you know about

BSC Frequency %
Professional Journal 4 40
Financial press 0 0
Talk, seminar or lectures 0 0
Consultant 0 0
Internet 6 60
Other 0 0


7. Does your company use the Balance Scorecard?

YES
No (go to que.9)
Unknown (go to que.10)
Company using BSC Frequency %

Yes 0 0

No 5 50

Unknown 5 50


9. Why does your company not use the Balance Scorecard?

Lack of awareness
Already uses other performance measurement tool
It is not relevant for the size of my company
No need of implement balance scorecard
Frequenc
Reason for not implementing BSC
Time y %
consuming & costly
Lack of awareness 1 20

Already uses other performance

measurement tool 1 20

Not relevant 1 20
No need of implementing 0 0
Time consuming & Costly 2 40


10. Does your company formally measure performance in the following business areas?

yes No
Customer
Internal business
Innovation & learning
Financial

Otherrs:-_____________________________________

Frequency %

Yes No Yes No

Customer 23 7 76.67 23.33

Internal business 15 15 50 50
Innovation & learning 19 11 63.33 36.67
Financial 19 11 63.33 36.67
 Section 3

This section represents your opinion about implementing the Balance Scorecard, in quantitative manner.

A= Extremely significant B= Very significant C= Significant D= Insignificant E= No effect at all

Financial perspective A B C D E
Profitability Sales growth Cash flow Decreasing cost
1. Profitability
Financial perspective Freq. % Freq. % Freq. % Freq. %
2. Sales growth

3. Cash flow A 21 70 15 50 14 46.67 12 40

4. Decresing cost B 7 23.33 12 40 9 30 9 30

C 2 6.67 2 6.67 6 20 4 13.33

D 0 0 1 3.33 0 0 3 10
E 0 0 0 0 1 3.33 2 6.67

A= Extremely significant B= Very significant C= Significant D= Insignificant E= No effect at all

Customer perspective A B C D E
Customer Customer Market share
1. Customer satisfaction satisfaction retention increase On time delivery

2. Customer retention Freq Freq

3. Market share increase Customer perspective Freq. % . % . % Freq. %
4. On time delivery A 13 43.33 16 53.33 14 46.67 17 56.67
B 10 33.33 7 23.33 7 23.33 10 33.33
C 4 13.33 3 10 5 16.67 1 3.33
D 2 6.67 3 10 2 6.67 1 3.33
E 1 3.33 1 3.33 2 6.67 1 3.33

A= Extremely significant B= Very significant C= Significant D= Insignificant E= No effect at all
Internal business processes perspective A B C D E Market
Resource Improve Order
penetration
utilization efficiency fulfilment
1. Market penetration Internal business processes Freq
perspective Freq. % Freq. % . % Freq. %
2. Resource utilization
A 11 36.67 16 53.33 9 30 11 36.67
3. Improve efficiency
B 9 30 9 30 13 43.33 8 26.67
4. Order fulfilment
C 6 20 4 13.33 3 10 6 33.33

D 1 3.33 1 3.33 5 16.67 1 3.33

E 2 6.67 0 0 0 0 4 13.33
A= Extremely significant B= Very significant C= Significant D= Insignificant E= No effect at all

Learning & Growth perspective A B C D E

Increase Increase
1. Employee satisfaction
Employee Employee employee employee
satisfaction retention skill morale
2. Employee retention
Learning & Growth perspective Freq. % Freq. % Freq. % Freq. %
3. Increase employee skill A 18 60 12 40 14 46.67 13 43.33
4. Increase employee morale B 3 10 11 36.67 8 26.67 11 36.67
C 7 23.33 2 6.67 5 16.67 2 6.67
D 1 3.33 4 13.33 1 3.33 3 10
E 1 3.33 1 3.33 2 6.67 1 3.33


12. Did the implementation of BSC (BALANCED SCORECARD) help align key
performance measures with strategy at all levels of an organization?

Frequency %

Yes
Yes 23 76.67

No
No 7 23.33
13. In your opinion, do you see that BSC (BALANCED SCORECARD) added value
for your organization ? if the ans. Yes how? If No why?

Frequency %
Yes
Yes 23 76.67
No
No 7 23.33
 Findings & Suggestion

FINDINGS

From the study it is known that most of the Indian companies are not using Balance Scorecard

BSC is very useful tool to increase financial position of company, it helps to achieve companys objectives.

BSC have four perspective to Measures Companys performance.

BSC takes time for implementing it is very long procedure.

Employees of Pastiwala.com are not aware about Balance Scorecard because of lack of knowledge.

After giving them small idea about BSC employees thinks that it help to measure performance measures with strategy at all
levels of an organization.

BSC is not that much of known so may it cost more. But after implement BSC it gives more return.

 SUGGESTION

Employees are not that much of aware about BSC so company should give some knowledge about BSC.

Pastiwala.com is small scale company so may it cost high.

Implementing BSC is useful to increase employees skills and also customer satisfaction & customer
retention.

For reducing employee turnover company can use BSC.

It can also improve employee efficiency to work from providing sufficient knowledge about their work.
 CONCLUSION
The Balance Scorecard is a very important strategic management tool which helps to
organization to not only measure the performance but also decide the strategies which are
needed to be adopted so the long term goals are achieved.

Thus in other words, the application of this tool ensures the consistency of vision and action
which is the first step towards the development of successful organization.
THANK YOU