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  • Follow Up Improvers

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    Blizz13
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    The document discusses bread improvers sales in Romania between 2013-2016. Some key points: - Sales of bread improvers increased from 32,258 kg in 2013 to 100,000 kg in 2016, a growth of over 98% between 2013-2014 and 24.1% from 2015-2016. - Orkla, Puratos, and Ireks were the top 3 suppliers in the Romanian market in 2015, controlling over 80% of the market. - Sales growth was seen across most regions in Romania between 2013-2015, though some clients switched suppliers. - The company aims to continue growth through promotional activities, customer loyalty programs, and seminars demonstrating the benefits of bread improvers

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    Follow Up

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    The document discusses bread improvers sales in Romania between 2013-2016. Some key points: - Sales of bread improvers increased from 32,258 kg in 2013 to 100,000 kg in 2016, a growth of over 98% between 2013-2014 and 24.1% from 2015-2016. - Orkla, Puratos, and Ireks were the top 3 suppliers in the Romanian market in 2015, controlling over 80% of the market. - Sales growth was seen across most regions in Romania between 2013-2015, though some clients switched suppliers. - The company aims to continue growth through promotional activities, customer loyalty programs, and seminars demonstrating the benefits of bread improvers

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    26 views15 pages

    Follow Up Improvers

    Uploaded by

    Blizz13
    The document discusses bread improvers sales in Romania between 2013-2016. Some key points: - Sales of bread improvers increased from 32,258 kg in 2013 to 100,000 kg in 2016, a growth of over 98% between 2013-2014 and 24.1% from 2015-2016. - Orkla, Puratos, and Ireks were the top 3 suppliers in the Romanian market in 2015, controlling over 80% of the market. - Sales growth was seen across most regions in Romania between 2013-2015, though some clients switched suppliers. - The company aims to continue growth through promotional activities, customer loyalty programs, and seminars demonstrating the benefits of bread improvers

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 15

    Follow Up

    Bread improvers
    1
    Unde suntem ?
    120,000
    100,000
    100,000 +24.1%
    80,567
    80,000
    63,853
    60,000

    32,258
    40,000

    20,000

    0
    2013 2014 2015 2016

    2013 2014 2014vs2013 2015 2015vs2014 2016 2016vs2015

    kg kg kg kg
    32,258 63,853 98% 80.567 26% 100,000 24.12%
    Cota piata 2015 Tone / an
    80
    500

    1200
    400

    350
    600

    Orkla Puratos Ireks


    Zeelandia Others Rompak

    3
    Structura furnizori FDS
    90000

    80000

    70000

    60000

    50000

    40000

    30000

    20000

    10000

    0
    COPE SA INGREDIA IREKS PAN LE SAFFRE RO MILLBO ORKLA FOODS Z EELANDIA
    2013 2014 2015

    2,013 2,014 2,015

    kg kg kg

    COPE SA 885

    INGREDIA 500
    IREKS PAN 1,400 613 263
    LE SAFFRE RO 12,270 5,710 3,500
    Evolutia Premio pe filiale
    30,000

    25,000

    20,000

    15,000

    10,000

    5,000

    0
    Bacau Bucuresti Galati Iasi Suceava
    2013 2014 2015
    Baca
    u
    Client / An
    Q4 2014 Q4 2015
    AGP ICAPANMAD SRL 0 40
    GEBO IMPEX SRL 0 30
    MP ROMAN SA 330 540
    OPAL DYALL SRL 10 80
    EURONIC SRL 100 10
    MOARA GLIGA SRL 300 0
    Bucures
    ti
    Client / An Q4 2014 Q4 2015

    PANIMAR GRUP 2000 SRL 0 710

    PAIN DOR SERV PROD SRL 0 70

    GEORGI TOSUN IMPEX SRL 0 70

    PATI-PAN MARIANO SRL 0 310

    AS PAN SRL 1040 0


    Galat
    i
    Client / An Q4 2014 Q4 2015

    GUZTIL SRL 0 100


    GINAR PROD PANIF SRL 0 110

    VERTICAL S.R.L 30 210


    HEMLIG COMPANY SRL 0 50

    EUROFROMPAN SRL 230 0


    Iasi

    Client / An Q4 2014 Q4 2015

    BRUTARIA VECHE SRL 0 210

    IULIAN SRL 0 60

    BDK CORPORATION SRL 50 0


    Suceava
    Client / An Q4 2014 Q4 2015

    VATRA DOMNEASCA SRL 0 200


    PANEUROFORTUS COM SRL 0 300
    1 DECEMBRIE SRL 0 60
    ASOC PT REZOLV. ALTERNATIVA A DISP. 0 60
    FAMILIA SRL 0 40
    PAN-AGROSEMENIC SRL 0 150
    MOPAN SA 260 0
    Cum s-au realizat
    ?
    Promovarea prin intermediul fortei de
    vanzari.
    Promovarea prin intermediul echipei, cu
    ajutorul oamenilor tehnici, cu fiecare ocazie.
    Fidelizarea clientilor cu ajutorul materialelor

    de marketing ( tricouri ).
    Crearea de pachete promo ( 10+1, etc. )
    Cresterea increderii oamenilor de vanzari si
    a
    11

    clientilor in produsele Orkla.


    PREMI
    O

    12
    Cum vom realiza ?

    Organizarea unui seminar pe


    amelioratori care sa fie cat mai
    vizual
    ( o imagine face cat 1000 de
    cuvinte )

    Forta de vanzari va participa


    efectiv la pregatirea painii si la
    coacerea acesteia
    13
    14
    15

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