VISUAL MERCHANDISING A

NEW SUCCESS MANTRA TO

RETAILING
Concept
 Visual Merchandising (VM) is the art of
presentation, which puts the merchandise
in focus.  It educates the customers,
creates desire and finally augments the
selling process
SCOPE

 Mr Prathish Nair, Head, Marketing, RAMMS

India, a Bangalore-based retail consulting
company, says that visual merchandising (VM)
is seeing some big spends this year. While large
department stores are spending about Rs 30-40
lakh per season on VM, malls are spending
close to Rs 15 lakh for every changeover that
happens and this is at least four times a year.
CORPORATE EXAMPLES

 Displaying Robes Without Using

Mannequins Industry experts
believe that apparel
sales in retail stores
posted a growth of
between 25-30 per
cent in 2003 and
according to an
estimate by
McKinsey, the
branded apparel
market — is now
worth nearly $ 1
billion.
 "Lowe's experts at each
store have helpful tips about
how to choose a tree that is
just the right size and shape,
plus ways to decorate and
care for a tree so it will be
beautiful throughout the
season," said Patti Price,
vice president of
merchandising for seasonal
living at Lowe's.

 Whether real or artificial,

when shopping for a
Christmas tree, there are
five key considerations to
keep in mind: space, size,
type, coverage and lighting.
USE OF LIGHT AND GLASS
In 1913, Mario Prada
started the Prada label
by selling leather
handbags, shoes, and
trunks. Following his
gaining experience in
the United States and
Europe, he started two
boutiques in Milan
Today Prada is now a
worldwide empire. It has
stores throughout the
western world. You can't
find a celebrity that is
not wearing Prada
clothes
RACK DISPLAY
The U.S. Market for
Footwear, examines
four basic product
categories in this
dynamic market:
casual shoes, athletic
shoes, dress shoes,
and rugged shoes.
Casual shoes account
for 52% of the market,
athletic shoes for 31%,
and rugged and dress
shoes for the
remaining
MANNEQUIN DISPLAY
Mannequins and
body forms are
essential for
enhancing the
appeal of the
merchandise,Be
sides traditional
life size
mannequins
alternatives such
as torso
forms,dress
forms are cost
effective Ex
Westside,Ebony
Globas etc
WRAPPED GIFT DISPLAY
Gift Wrapping is
an add on offered
by many players
in apparel
retailing
,cosmetics,jewelry
and specialty
product retailing
For ex Shopper’s
Stop, Ebony,
Pantaloon,
Levis,Seasons,
Lifestyle,Trent etc
ANIMATION DISPLAY

Animation
Displays are
used in
merchandisin
g products for
kids like Toys
R Us ,Gini
and Johnny,
Mattel,Life
Spring
CONCLUSION

 You Never Get A Second Chance To Create A

First And Lasting Impression
"While TV ads leave a residue at 9 pm the
previous night, and press does it at 7 am,
and while radio has the potential of doing it
all the time, VM is one medium that does it at
the point of purchase."
 “Visual Merchandising is a field that
demands the attention of the best
creative minds
in the country."

THANX
THANK YOU